Purple Hat Group is a strategic marketing and communications company helping schools and businesses accelerate their growth and uplift their brand through marketing, corporate communications, branding and mentoring. In my role at PHG I work with a number of schools and businesses including being the onsite Marketing Manager for Melbourne Montessori School.

Melbourne Montessori School (MMS) is a highly regarded, thriving independent school with two Melbourne campuses in Brighton and Caulfield.As the Marketing Manager at Melbourne Montessori School, I oversee our branding, enrolment campaigns, social media strategy, school events, the school's website and digital advertising initiatives. My role focuses on promoting our unique educational approach, driving enrolments, and enhancing our online presence to connect with prospective families… Show more Melbourne Montessori School (MMS) is a highly regarded, thriving independent school with two Melbourne campuses in Brighton and Caulfield.As the Marketing Manager at Melbourne Montessori School, I oversee our branding, enrolment campaigns, social media strategy, school events, the school's website and digital advertising initiatives. My role focuses on promoting our unique educational approach, driving enrolments, and enhancing our online presence to connect with prospective families and the broader community. Show less

Camberwell Fresh Food Market Market, has been Camberwell's cherished local fresh food destination for over 90 years.In my role as a contract Marketing Manager, I managed trader relations, led brand awareness campaigns, oversaw brand development, and handled our social media strategy and EDM communications. My focus was on promoting the market's vibrant community and ensuring a cohesive and engaging brand presence.

Managing the Marketing and Communications for Prahran Market including; >strategy and campaign planning>building and leading a small team>budget management and reporting>board and council reporting>digital marketing (including strategy, project management of branding and e-commerce sites, social media marketing, e-newsletter campaigns, keyword research - SEO and PPC)>stakeholder management including traders, council, customers, and other… Show more Managing the Marketing and Communications for Prahran Market including; >strategy and campaign planning>building and leading a small team>budget management and reporting>board and council reporting>digital marketing (including strategy, project management of branding and e-commerce sites, social media marketing, e-newsletter campaigns, keyword research - SEO and PPC)>stakeholder management including traders, council, customers, and other partners>external agency management including creative, digital, media buy, event management and PR agencies>partnership and relationship building>marketing collateral development including overseeing print, radio, digital video, billboard, street furniture and tram artwork>food festival and event management>branding and brand management including guideline development and implementation>market research projects from agency appointment to brief to presentation of results Key successes include:>implementation of a successful, robust event calendar, including the annual Say Cheese Festival which is industry-known and attracts crowds of 25,000 for one day>project managing the build, training and back-end of Prahran Market's first-ever e-commerce site, Food Lover's Direct, putting 45 traders online with over 3,000 product lines to assist their sales during the COVID-19 lockdowns in 2020>planning, creation and implementation of Prahran Market's 150 year birthday celebration including history photographic exhibition management, project management of a historical coffee table book, birthday celebration events and more>successful 'business as usual' community consultation and communications campaign while undergoing a multi-million dollar rennovation to the Market's main hall Show less

Contract position. Management of branding assets. Assisting in franchise developments. Creating advertising collateral. Internal communications.

Campaign planning, TVC production and management, media monitoring, PR campaigns, website development, market research, Toy Fair preparation and build management and collateral development.

Fundraising campaigns, database management, annual report collation and development, launch events, public relations.