Stefanie Back Email & Phone Number

Leesburg, Va, Us

Us

o Assist in managing digital vendors executing SEO, paid search and social ad campaigns; ensuring timely, accurate execution of deliverables and initiatives, maximizing sales and overall ROIo Ensure all creative for sales events / monthly incentive programs (graphics, video, TV, etc.) are implemented accurately and quickly for all stores across all channelso Prepare monthly reporting for website and overall digital performance across the groupo Review, analyze and report on performance of campaigns and provide recommendations for improvementso Audit website presentation and functionality across different browsers and platformso Audit dealership profiles across third-party sites to ensure content is current and accurateo Understand digital improvement opportunities; assist in defining priorities and creation and execution of action planso Assist in continuous development and maintenance of Social Media Presence and Reputation Management Strategy, including content and Social paid advertisingo Assist in creation of content for websites and social mediao Monitor reviews on all reputation management platformso Assist in planning, support and coverage for community events/initiativeso Document and develop new processes to gain efficiencies and train across stores

• Participate in sales and production in family owned promotional products business o Obtain clients such as Jiffy Lube Live, Sheehy Auto Stores and the Potomac Nationals• Manage social media accounts• Provide expertise in screen printing

Alexandria, Va, Us

● Assisted in the takeover of 3 dealerships and executed the launch of digital sites including websites, social media sites, and 3rd party sites since beginning of employment.● Maintain 10 dealer websites and monitor performance by measuring activity with reporting from the websites and Google Analytics while working with website representatives on improvements. Maintenance of the sites includes specials, content, graphics and promotions, inventory, and custom pages.● Facilitate corporate sponsorships and charitable contributions by working with local organizations on events and donations. ● Assist with manager requests from all Lindsay locations for tasks related to digital including but not limited to website, social media, inventory, paid search, SEO, 3rd party sites and CRM.● Launch multiple weekly email marketing campaigns pulling customer data from CRM and using Constant Contact to send messages.● Oversee tasks of Junior Marketing Account Executive and interns.● Oversee all customer events including ordering promotional materials, promoting via email, social media, website, etc. and planning and execution of event.● Build landing pages to highlight new products or services to enhance SEO and user experience.

Alexandria, Va, Us

● Developed and executed strategic marketing plans across automotive brands. Responsibilities included:o Collaborating with store managers on monthly marketing and advertising plans and budget.o Planning and executing public and corporate eventso Managing sponsorshipso Overseeing online reputation management to maintain exceptional customer rating across all review channelso Researching industry trends and best practices● Determined and promoted monthly campaigns across marketing mediums and facilitated job trafficking of all materials.● Ensured all promotions follow brand specific guidelines.● Maintained dealer websites and social media accounts.Managed 3rd Party vendors to efficiently execute product and determine ROI.

Herndon, Va, Us

• Develop presentations, planning, and organize ad campaigns for one of the largest full service clients in the organization• Manage and order client deliverables including direct mail, digital, and traditional advertising using company proprietary applications• Update and maintain client microsites• Obtain and maintain knowledge of co-op requirements and compliance guidelines• Prepare marketing reports by collecting, analyzing and summarizing data

Herndon, Va, Us

• Assisted Marketing Director in day-to-day activities and operations (see Marketing Director)• Prepared competitive analysis and preformed mystery shopping across several dealer brands

Towson, Maryland, Us

• Listened and transcribed calls into queue, up to 200 a week, made to automotive dealers• Saved car dealerships $100,000 and more by alerting them of missed opportunities

• Maintained high accuracy for ensuring funds matched money owed in parts and service departments• Applied coupons, rewards and discounts to give customers best deals• Handled approximately 20-30 calls an hour with professional phone skills

Fairfax, Va, Us

• Filed service repair orders in timely and efficient manner• Maximized dealerships inventory by contacting other dealerships and coordinating dealer exchange of select vehicles