a. China Mainland: lead and manage the cross functions / intercompany integrated marketing to synergy resources and budget from strategic planning to performance evaluation / optimizationb. HK/MACAO/TW: support the overall business and brand management (achieved 100mil RMB sales goal 2021)c. Led China Mainland and HK/Macao Vaccine Online Brand Hub

a. 2 brands digital owner- Steward: strategy and budget planning, performance evaluation and optimization- Content marketing: WOM seeding on selected media platforms (WeChat, Little Red Book, Douyin, Zhihu) - Stretch brand in multiple conditions: campaigns / IP cooperation by synergy brand communication plan to amplify awareness. - Being agility in digital landscapes, join BAT’s pilot programs to keep Omni channel brand visibility as an industry trend setter- EC marketing integration and synergyb. Business enablement (programs owner)- WeChat Owned Media DMP program: identified / tagged 460million members’ data, developed segmentations per month by offering customized acritical. Enhance users’ life-time-value through CRM caring activations- WeChat Private Domain: leveraged social commerce as a new business model to drive sales. As 1st batch IMF costumer to join Tencent Enchantment Program

a. Digital 0-1 initiatives and steward: strategy and budget planning, performance evaluation and optimization. Digital matrix and assets establishmentb. EC marketing owner: steering of flagship stores’ media investment, campaigns / OTO retails’ activations, ROI optimizationc. Stretch brand in multiple conditions: leveraged digital approaches in brand campaignsd. CRM 0-1 initiatives and enablement: CRM / social CRM / EC CRM pools and programs development, new users’ acquisition on multi channels