As the Creative Director & Co-Founder of Krøme, I'm all about creativity in every aspect! From crafting compelling branding, animation, and packaging to shaping effective social media strategies, I thrive on blending craft, play, culture, and optimism. Krøme is a Miami-based boutique creative studio specializing in branding and social media content creation and management, with a distinct sense of play. We collaborate with clients, local to global, from brand strategy and concept through design, art direction, and project completion. Our focus is on crafting visually stunning, meaningful, and playful brands that meet our clients' objectives and deeply connect with their audience through a fresh visual language. Stay colourful—we reflect who you are! ☻/ Led the creative vision for over 30+ successful branding projects, ensuring each one reflected our ethos of play, culture, and optimism./ Built and led a dynamic team of designers, animators, and social media strategists, fostering a culture of collaboration and creativity./ Strategically spearheaded social media strategies that boosted client engagement, driving traffic and increasing sales./ Generated innovative ideas that set industry trends and captivated target audiences./ Directed high-impact campaigns and photo shoots for top-tier clients, achieving measurable success in brand visibility and market reach./ Developed engaging visual narratives that resonate with diverse audiences, leveraging imaginative concepts and design prowess./ Crafted visually stunning designs across various media, from digital to print, ensuring consistency and quality./ Maintained brand cohesiveness across all touchpoints, enhancing brand equity and customer loyalty./ Managed end-to-end project lifecycles, from concept to execution, ensuring timely delivery and client satisfaction.

As the Senior Creative Designer for the Marketing dept. at Miami City Ballet, I had the incredible opportunity to shape and elevate the visual identity of one of the world’s premier ballet companies. My role involved creating innovative design projects and marketing campaigns that captured the elegance and artistry of ballet while engaging and expanding our audience. From crafting striking promotional materials to curating visually stunning event experiences, I brought a unique blend of creativity and strategic thinking to every project.Bringing a passion for the arts and a flair for design, I focused on creating memorable visual experiences that reflected the grace and artistry of Miami City Ballet./ Developed and executed high-impact marketing campaigns that increased ticket sales and audience engagement./ Conceptualized and designed visually compelling promotional materials, including posters, brochures, and digital assets, enhancing the ballet’s brand presence and appeal./ Created and managed the visual content for major events and performances, ensuring a cohesive and captivating brand experience./ Collaborated with the artistic team to translate ballet performances into engaging visual narratives that resonated with diverse audiences./ Led the design and production of print and digital material./ Created mood boards and styled ballet athleisure for seasonal photo shoots, collaborating with brands to align visuals with the ballet’s artistic vision./ Developed engaging digital content for social media and online platforms, boosting online presence and audience interaction./ Designed and launched merchandising capsules for the season, including t-shirts, hoodies, and more, enhancing brand visibility and generating additional revenue.

As a Junior Graphic Designer Intern in the marketing department, I played a key role in shaping the visual identity and promotional efforts for the cultural event "Art Days" in the Downtown and Brickell district. My experience included designing impactful publications and editorials, updating website and mobile UI content, and developing innovative uniforms for city teams. I thrived on bringing fresh ideas to the table, contributing to weekly brainstorming sessions, and ensuring every project I touched resonated with the intended audience./ Designed compelling publications and editorials for "Art Days," enhancing the event's visibility and appeal./ Updated website and mobile UI content for DWNTWN Miami Arts & Culture, ensuring a user-friendly and visually engaging experience./ Developed and redesigned innovative uniforms for the Ambassadors and DET team, creating a cohesive and professional look for city representatives.

As a Graphic Designer intern, I assisted the Senior Illustrator in designing graphic elements and embroideries for men’s tees, polos, and shirts for renowned clothing lines such as Cubavera and Havanera. My role involved facilitating the final production of men’s collections, including Pantone selection, and researching new trends to create inspiring mood boards for upcoming collections. My contributions ensured that every piece reflected the latest fashion trends and met the brand's high standards./ Assisted in designing intricate graphic elements and embroideries for men’s tees, polos, and shirts, contributing to the success of brands like Cubavera and Havanera./ Facilitated final production processes for men’s collections, ensuring quality control and timely completion of each clothing line./ Selected appropriate Pantone colors for various designs, maintaining consistency and brand integrity across all products./ Researched and identified new fashion trends, integrating them into design concepts to keep collections fresh and relevant./ Created comprehensive mood boards that guided the creative direction of new collections, inspiring innovative designs and cohesive themes.

As a Web Content Specialist, I processed and optimized all designs for the web, editing, organizing, and uploading over 150,000 pieces of digital content through a Flash-based software program. My role involved consulting with content providers, designers, TV networks, and art directors to ensure the correct file formats for all design elements. Additionally, I collaborated closely with the online marketing team to develop effective marketing strategies and campaigns, designing layouts and mood boards for both online and print marketing efforts./ Processed and optimized over 150,000 pieces of digital content for web use, ensuring high-quality and consistent presentation across platforms./ Consulted with various stakeholders including content providers, designers, TV networks, and art directors to obtain and format design elements correctly./ Collaborated with the online marketing team to develop and implement successful marketing strategies and campaigns.