Inspired, hands-on creator of women’s performance sport and lifestyle apparel includingcut & sew knits, wovens, seamless, and sport bras. Love of design and merchandising, with expertise in eye-catching presentations. Passion for evolving design and technology innovations. Strong awareness of fitness and health trends as they pertain to apparel for everyday consumers as well as athletes, and strong desire to practice wellness strategies for both humans and the planet.Complete fluency in all phases of product development, from market research, trend analysis, color direction,creative and technical design, fabric and print development, sampling, fit, and production approvals. Thorough understanding of brand identity, cost parameters, and consumers’ points of view for all levels of distribution.