Stefanie Buchanan Email & Phone Number

New York, Ny, Us

Appointed to create first ever Sales Strategy team for total StoreBound; responsible for leading business strategy development, deployment and execution to achieve Retail Sales, Revenue, profit and market share growth across brands and categories. *Manage Cross-Functional priorities, communicating key strategies & insights internally; *Influence new go-to-market process for total company; *Optimize Sales Operations, leading internal collaboration process for launch strategies, product development, selling materials & execution; *Conduct competitive analysis by retailer to recommend marketing and promotional strategies by channel as well as develop and maintain first ever National Promotional Calendar for the brand.

New York, Ny, Us

Manage all major North American Omni accounts, inclusive of Walmart, Target, Kohl's, Club, Department, Specialty & Off-Price and supporting teams, representing over half company revenue. *Expanded the Dash brand to long-sought after retailers, inclusive of Walmart and CVS; *Reinvigorated the Club business, tripling the existing Sam's Club business, as well as launching seasonal programs with both BJ's & Costco; *Developed and launched sister brand, Rise by Dash, to support channel management during rapid growth phase; *Managed full cycle of financial performance, inclusive of preseason revenue & margin goals, budget establishment and in-season forecasting; *Manage four direct reports, inclusive of National Account Managers & Associate Sales Managers as well as seven external rep teams.

New York, Ny, Us

Oversee annual retail sales of $250.0M across channels in Women’s Comfort Shoes, Cold Weather, Rain and Warm Weather Footwear. Initiated launch of 14 brands during time in role, developing 360-degree launch plans, assortment strategy and long-term growth initiatives to drive increased market share.

New York, Ny, Us

Responsible for driving Digital Strategy, inclusive of marketing and traffic driving tactics, pricing, and site experience.

New York, Ny, Us

Manage Buying and merchandising strategy for $170.0M annual Omni business. Elevated customer experience in flagship locations with designer brands; focused on customer acquisition for total division, developing a new, targeted innerwear line to capture the millennial customer as well as piloting an inclusivity initiative, launching curvy, plus size and multiple skin tones into the assortment across channels.

New York, Ny, Us

Manage store line buying and merchandising strategies for $125.0M annual business across five categories of business; Reinvented Cold Weather assortment, remerchandising floor to focus on Best brands and trend right key items. Edited 25% of sku’s from previous season; strategy resulted in exceeding sales, margin and turn for 2013.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Hingham, Ma, Us