- Communicating with clients to assess their social media needs and develop a strategy to tell their story- Content creation and curation, post scheduling, and monitoring of our clients' social media accounts across various platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest- Creating targeted advertising campaigns on Facebook/Instagram, Twitter, and LinkedIn - Monitoring an advertising budget for our clients- Providing detailed reports on key engagement metrics and ROI analyses on a weekly and/or monthly basis- Developing and monitoring Google Ads campaigns- Providing live social media coverage at events

Collaborated with a team of five to develop a marketing strategy including various components such as email marketing, graphic design, logo design, website development and maintenance, and social media strategy.

As a staff assistant at MBPR, my job duties included: - Creating and monitoring MBPR's social media accounts- Working with clients to assess and execute various communications needs- Writing press releases- Conducting research, writing office policy, and assisting with miscellaneous tasks associated with running a start-up

Working on the brand strategy team, job duties included:- Executing various campaigns including marketing elements such as direct mail, email sends, social media/digital strategy and targeted social media advertising- Conducting competitive analysis and research- Assisting in Web audits- Utilizing tools such as Marketo, Google Analytics, SurveyMonkey and CRM to develop and launch campaignsAdditionally, I assisted the Digital Marketing Manager in restructuring CSI's social media strategy, implementing new and improved posts through the use of Canva and Hootsuite. With an original goal of increasing web traffic by 5%, I contributed to a 17% increase in web traffic from social media quarter over quarter.

Collaborated with team of five to provide detailed website recommendation for client Filter of Hope in Tuscaloosa. Conducted competitor analysis, GAP analysis, and research to outline recommendation to enhance website design and structure as well as increase SEO.