Trade Marketing Manager Category Refrigeration for Retail- and Kitchen Channel and Lead Project Coordination for Retail Channel across Categories:- Development and implementation of product launch- and promotion plans in coordination with brand, product marketing & sales - Development and implementation of sales strategies for refrigeration products in the retail and kitchen channel - Sales management in terms of profit margin realization, pricing and distribution - Channel management based on market analyses and product benchmarks - Development and implementation of customized go to market strategies/action plans-preparation of and participation at customer events / workshops

Supportig the development and implementation of the marketing strategy by channels and clients to ensure the right product positioning and profitabilityStrategic marketing:• Definition of channel strategy for each product launch• Monitoring and analysis of KPI’s to daily improve sales execution• Creation of Benchmarks through market assessment (GFK, IFR, Store Check, ZVEI) and identifying new product opportunities• Collaborate with West Europe team to agree on key marketing directions for the marketRange Management:• Definition of product range with economics per product lines and SKUs• Development of sell-in and sell-out launch plan by channel• Management of phase in and phase out plan with logistics and Key Account ManagersPricing / Budget:• Price calculation, price list development and management of price scheme in SAP• Responsible for Promo and BTL Budget and invoicing processCommunication:• Creation and adaptation of trade marketing support materials i.e. videos, brochures, stickers, banners, datasheets, sales folder• Produce briefings for agencies to prepare POS materials and press releasesSales Support:• Collaboration with sales department on implementing sales actions• Training of new products and features to the sales force and clients• Client Fair Management and coordination with all departmentsOnline Marketing:• Maintenance and content management of local websites and monitoring of integrated e-commerce tool

I am responsible for developing, establishing and maintaining the company's marketing strategies and managing and coordinating all marketing projects. My main tasks and responsibilities include:Strategic Marketing:• Development and implementation of marketing plans for new and existing products• Monitoring, reviewing and reporting on all marketing activity and results such as site metrics and campaign performance using tools such as Google Analytics and LinkedIn Stats • Development of pricing strategy• Brand development including logo design and Corporate Brand GuidelinesOnline Marketing:• Development, management and site maintenance of the company website • SEO using Google Wemaster Tools• Social Media activities such as the management of ASTech's Profile on LinkedIn, Google+ and YouTubeSales:• Creation of sales process, acting as point of contact for online enquiries with a view of building long term relationships i.e. replying to email enquiries, scheduling and performing software demonstrations, creating and converting leadsCustomer relationship management:• Development and management of direct mail campaigns and external newsletter service using MailChimp• Managing accounts and contacts on the company CRM systemLead generation:• Trough internet using different online mediums and technologies such as company website, LinkedIn, YouTube and Google Adwords• Creation of press releases and liasing with online and offline media i.e. newspapers, business and trade magazines, end user and industry commitees/ bodies• Preparation of sales / customer presentationsMarket Research:• Conducting market research including competitor, industry and target group analysesMarketing Collateral:• Creation of online collateral e.g. case studies, customer LinkedIn recommendations, customer testimonials, presentations and other website content• Creation of offline collateral including flyers and product brochures

Enerit provides Energy Management Software to Energy Managers, Energy Consultants and to end users within multiple industries. Enerit ISO 50001 software manages energy saving opportunities, to ensure that energy saving actions are carried out with little time lag and in an efficient manner.Marketing:• Translation of Landing Page (English to German) for Enerit ISO 50001 software• Development of related German Google AdWords campaign including the development of ad groups, identification of keywords and development of adsSoftware:• Translation of Enerit ISO 50001 Software (English to German)

Internship in General Affairs Department, Gained awareness of Asian and European cultural differences within a IT-based business environment as part of the European/ Korean Leadership Alliance (EUKLA) progamme. EUKLA is a 3 year programme based on a strategic alliance of university and industrial partners to engage students and staff in EU/Korean-related activities while developing core competencies for international and professional development and also creating a network of international leaders/ambassadors qualified and committed to the future success of EU/Korean relations.

iq media marketing gmbh is one of the leading marketers for high-quality and decision-maker media. The company offers its clients not just standard advertising products but also innovative, intermedia and crossmedia marketing concepts as well as targeted networking solutions for communication with high-quality target groups. Internship in the Communication Department. My main tasks included:• Development of online and offline advertising campaigns• Development and sending of direct mail campaigns• Development of Price Lists including production cost calculations• Website Maintenance including content creation

Sales Promotions e.g. for Coca Cola