I am an experienced marketing executive known for consistently elevating Auto-Chlor System's brand strength and driving revenue growth through innovative marketing strategies that genuinely resonate with target markets.Auto-Chlor System® has been the nationwide leader in the manufacturing and installation of Low Energy Dishmachines for over 85-years. Today, Auto-Chlor's presence spans across 140 branches, serving a loyal customer base exceeding 100,000.Additional strengths include: Brand strategy, product launch strategy Digital / mobile / social marketing + strategyPassionate storyteller with a diverse set of industry experiences

• In 2020, wrote and implemented EDGE’s comprehensive marketing, brand and public relations strategy.• Lead the redesign and content development of www.edgemem.com using WordPress and Divi in March 2022. • Completed and documented site redesign, navigation and database structures for the www.portofmempshis.com, a subsidiary of EDGE. • Routinely use Adobe InDesign, Illustrator, Photoshop, and PowerPoint to create high-quality digital and print assets in a time sensitive environment. • Manage the Inner City Economic Development Expo event that exposed the EDGE program to 125 attendees who heard about the event on 88.5FM, Live at 9, digital billboards and Facebook advertising on June 27, 2023. • Initiate a social media campaign strategy that increased visibility for the organization by 77% within 9 months using LinkedIn (https://www.linkedin.com/company/ecogrowthengine). • Cultivate and nurture relationships with local newspaper and TV reporters, increasing the number of positive new stories about EDGE 20% within 6 months. • Solicit and incorporate feedback from organizational leadership and staff on marketing initiatives. • Write and maintain Standard Operating Procedures for all marketing activities to ensure adherence to the brand standard and continuity within the organization • Utilize HootSuite for social media management software, Constant Contact and Canva for digital marketing and techniques to optimize marketing campaigns. • Hired and mentor a Marketing Coordinator to assist with press release, social media management, monitor media impressions and gauge public sentiment.

Instrumental in the design, development, and content of the Farms.com website in conjunction with technical and business development staff. Maintain and insure integrity of corporate identity. Coordinate tradeshows in the U.S. and Canada. Create and oversee execution of tradeshow booth graphics. Design literature for distribution at tradeshows. Coordinate special events sponsored by Farms.com at tradeshows. Create and handle placement of banner ads to increase site awareness. Enhance Farms.com search engine ranking through selection of appropriate Meta tags and regular registration with the various search engines.

• Offered comprehensive marketing packages customized to meet each client's specific needs. Services include custom marketing strategies, public relations, social media management, email marketing, graphic design, web design, packaging and label design, photography, advertising and event planning.• Created marketing strategies and campaign development for companies ranging from start-ups to public companies in a wide range of industries including manufacturing, agriculture, medical device, and service industries. • Developed integrated marketing campaigns through online, print collateral, packaging, video, and social media to meet client objectives.• Created and implemented relevant and timely social media and email marketing campaigns to engage effectively target audiences and to promote services or products.• Successfully managed multiple projects and shifting priorities with a high attention to detail and the ability to successfully meet deadlines.• Demonstrated excellent interpersonal skills with the ability to work with all levels within the client’s organization.