Commercial & Investment Bank (CIB) | Global Markets Sales (Asia FX, FXO, Rates)

- Spearheaded sponsorship outreach and secured $58k funding for a four-day technology competition attracting over 200 participants across IHLs, Junior Colleges, Polytechnics and Universities, supported by the Singapore Ministry of Defence- Initiated and executed a strategic sponsorship acquisition plan, adeptly pitching to senior stakeholders in both public and private sectors- Led a cross-functional team across the Marketing, Production, Finance, and Legal departments to seamlessly support sponsorship acquisition and fulfillment efforts- Demonstrated robust project management acumen by overseeing comprehensive budgeting and meticulous financial reporting for sponsorship activities

The Youth-in-Tech Movement. Building tech-empowered youth for a thriving Singapore. National youth movement focused on empowering young Singaporeans towards the sustainability of the country, from the digital perspective.

- Developed a content strategy that doubled revenues and increased paid customers for the premium plan by 50% within 2 months-Spearheaded the development of an end-to-end marketing plan from scratch for CapGo- Orchestrated the creation and scheduling of marketing posts, ensuring a seamless end-to-end marketing funnel-Identified key stakeholders and conducted outreach initiatives in Business Development to foster strategic partnerships and drive growth

Network for Teaching Entrepreneurship (NFTE) is a funded programme designed to activate the entrepreneurial mindset and build business skills in youth from underserved communities.

-Developed proficiency in creating financial proposal decks and models.-Negotiated with external stakeholders to finalize terms for a $20,000 marketing collateral project execution.-Spearheaded workflow improvement initiatives by establishing best practices and developing standard operating procedures (SOPs) to optimize the efficiency of the client onboarding process.-Ensured accurate and detailed client information in the Microsoft Dynamics 365 CRM system, facilitating effective client relationship management.-Proposed and initiated a tiered loyalty program utilizing financial modeling, meticulously detailing a point system and exchange calculations to drive revenue growth and enhance customer loyalty.-Implemented innovative solutions aimed at enhancing client engagement, resulting in positive feedback and the permanent integration of these strategies.-Liaised closely with external and internal (Marketing and Operations) departments throughout projects to ensure compliance and achieve client satisfaction.-Performed comprehensive research and data collection to expand Catapult’s database of prospective clients and knowledge partners.-Generated new leads that could lead to potential sales through market research and analysis, cold calling, and emails.-Received testimonials from supervisors and the SVP of CapitaLand Development, acknowledging exceptional performance and contribution.

-Assisted in the planning and setting up of events (showcases, open houses, sponsored events, etc.)-Supported delivery and execution of learning experiences that take place in-person, virtual, or hybrid settings-Conducted hybrid and full virtual technical production, including technical tests and dry runs.-Liaised with vendors for logistic arrangements around catering, printing, printing, travel, and accommodation logistics.-Worked closely with external and internal (Marketing and Operations) departments throughout projects to ensure compliance and achieve client satisfaction.-Performed comprehensive research and data collection to expand Catapult’s database of prospective clients and knowledge partners.

-Managed the client's social media account and executed targeted digital campaigns that increased follower engagement/follower count by 200 followers in two months.-Adept in evaluating and analyzing Instagram metrics to improve campaign performance.-Ideation and execution of interesting topics and brainstorming creative directions for Instagram feed.-Worked with a team of 2 on implementing new marketing tactics and producing monthly marketing reports.-Facilitated clear communication of analytics to the content creation team and proposed new content ideas.-Generate copies of Instagram posts/captions with around 10k followers.