Stefanie Cooper Email & Phone Number

Folsom, California, Us

Contract at Apple

Cupertino, California, Us

Contracted by Clarity Technology Partners

San Francisco, California, Us

Team is focused on all A/B testing and site improvements within Gap North America which include; Browse, Buy, Fulfill & Support for our customer journey on all breakpoints. Received 3.5M new online customers through our online channel representing (165% growth YoY) for Q2 and overall, +95% sales growth online due to Covid-19.-Helped pilot Coherent Path for Gap US merch emails May-July 2020 with a 10% lift in demand and visits. Decision engine that leverages browse and purchase date to determine customer facing email content.-Improve SEO performance with automatic search filters, copy blocks, and enhancing LHN placements to help customer find what they are looking for.-Target mobile navigation enhancement with exposed category options, updated hamburger nav, quick add, alt image hover, and added category navigation to LHN.-Strengthen our payment options at checkout launching Afterpay and Papal to help provide convenience and improve conversion in targeting new generation.-Manage HP execution, personalization, and Native app for all digital marketing launches.

San Francisco, California, Us

-Identified all site marketing content in creative review managing the execution and build of all Canada homepage (HP) and electronical brand banners (EBB’s) for US and Canada each week. -Developed project timelines within Asana and adherence to the timeline for overall project completion. Assured our internal creative team deliver on all expected design objectives.-Managed all site setup in Merchandise Content Management (MCM) for all digital content launches QA’d processes and advocates for operational effectiveness to drive the customer-facing digital experience.-Proactively communicated project status in a clear and timely manner to Creative and Brand team members and other key stakeholders as needed. -Acted as a key contact for escalation in troubleshooting site issues and owned CDA site migration from legacy to react platform to faster consumer experience online.

San Francisco, California, Us

-Partnered with our Promo Marketing teams to review in-season planning across Canada HP. Identified and evaluated processes and addressed operational needs to improve efficiency for a flawless execution online.-Created and managed detailed production schedules for Canada promo drawers in setting up build notes which included; Marketing content, strategy linking, and uploading JSON file to hand-off to our Web Content Developers to ensure product promotional codes (PPC) and legal are correct prior to launch.-Setup product sorts within shopping cart and QA’d to Identified product promotional code and legal is validated across each promotion accurately.-Responded quickly to change in scope or project schedule, communicate any impacts to the project and potential business impacts to management.

San Francisco, California, Us

-Identified the number of merch emails being deployed (35+ per month) through creative review and setup Content creation tool (CCT) for all targeted emails within Salesforce across; maternity, kids, toddler, and baby.-Retrieved all approved marketing and managed Canada’s French translations for each asset. Partnered with our design team to slice and pass creative for strategic linking across English and French.-Tracked all email sends, QA’d and routed all email proofs to business partners and identified any updates needed prior to launch.-Maintained a strong and positive relationship with 3rd party email vendors - Salesforce, Moveable Ink, and Persado.

San Francisco, California, Us

Managed and developed online strategy for ws.com campaigns. Briefed and lead tactical execution through effective messaging, linking and product launches for two brands and four accounts. -Tracked, evaluated, and measured effectiveness of ROI on all marketing campaigns and initiatives which help identify and increase in impressions and ROAS YOY.-Launched 100+ A+ and Webcollage pages which improved PDP conversion by roughly 50% while reducing online returns. -Performed site audits and product page content optimization focused on providing optimal copy, updated digital assets, and rich content to meet the LS&Co. “gold standard.” Drove traffic and conversion improvement through SEO optimization which increase 44% branded and non-branded search results. -Managed review seeding/vine program to launch new products with sufficient reviews (at least 20-30 reviews per product) to drive 70% conversion and limit the ramp time required for product transitions and launches.

New York, Ny, Us

Assisted buyer in providing competitor analysis for deals and markdowns each week and monthly site refreshes with seasonal stories-Merchandised adult accessories; shoes, belts, scarves, hats, jewelry on Gapfactory.com-Provided updated fabric content and top sorted product for all marketing callouts-Partnered with Stylist and Marketing team seasonal shoots to capture seasonal stories onsite

New York, Ny, Us

-Managed Gap Factory Online & Marketing samples for all divisions: Men's, women's, kids, baby and accessories. Processing over 15k samples annually.-Collaborated daily with Merchants and Business partners to ensure team received samples and imagery needs for each season-Partnered with on-set stylists/photographers to communicate daily business priorities and season styling direction

-Upheld network and working relationship with clients such as aspiring photographers, models, make-up artists, and hair stylist-Organized tear sheets, collect & prep garments for shoot, schedule a time and location for shoot.-Confirmed showroom appointments for pulls, pulling samples, sample returns, sample trafficking, and maintaining budget-Actively seek inspiration and apply my personal talent to develop a unique perspective to the overall shoot concept-Assisted Sara Pollan with clients in San Francisco. Updating and cleaning out their wardrobe, personal shopping, editing, and fittings in home & specialty boutiques and department store.-Assisted Katie Burnett with Vogue.it interview on Miles Fisher, Reed Krakoff FW11 look book, Nylon Magazine, VikTOR Magazine, L’Official Homme, Husk, Ozon Magazine, Loeffler Randall SS12 Campaign, C-Wonder SS12 e-commerce-Assisted Jasmine Caccamo with promo shoot for Cody Simpson-Assisted Victor Vargas for Luxetigers.com Magazine issue #7-Assisted Stephanie Tricola with celebrity ‘Jennifer Missoni’ for Gen Lux Magazine and onset for Armani Exchange website

San Francisco, Ca, Us

-Lead processor measuring and classifying product for each seller on the website.-Photographing, Styling and Copywriter for all product descriptions of all merchandise received from a full service customer.-Cataloguing and shelving all merchandise on the site

Represented Finders Keepers, Keepsake, Cameo, Show Me Your Mumu, Aaron Ashe, and Generation Love-Managed East Coast sales for six women’s contemporary designers-Maintained a working relationship with East Coast buyers -Developed pre-market trends and communicated with buyers on key trends each season-Merchandised each collection for showroom appointments, road appointments, and trade shows-Upheld social media platform like Facebook to inform consumers and buyers on new product

Represented three Australian contemporary women's ready-to-wear designers in the USA. Maurie & Eve, Goddess of Babylon, and Oscar the Third.-Managed to uphold showroom appts, road appointments, and market appointments year round to target major department stores and specialty boutiques-Worked closely with PR department to increase sales for the season-Merchandised each season in showroom for easy presentation for clients-Completed purchase orders, maintaining a consistent flow of appointments, and montly expense reports for every designer-Setup market appointments, Road Appts and arranging flight & hotels for Los Angeles, Chicago, Florida, and Hawaii-Requested and analyized weekly sell through reports for current stockist to ensure product is being sold and placing re-orders -Maintained social media platforms; facebook, tumblr, and weardrobe.com

Represented 11 Resort and Swimwear designers for the whole East Coast region. Red Carter, Mara Hoffman, Zimmermann, Onda de Mar, Jessica Simpson, NKD, Martha Rey, Elif, Brette Sandler, Belusso, and Tori Paver-Assisted the Junior Account Executive with the sales for the whole East Coast region. -Maintained inventory for each designer as well as analysing the weekly sell thru and provide monthly merchant report by designer for all majors in NYC-Completed purchase orders, assisting during appointments, and montly expense reports for every designer-Setup market appointments, flight & hotel arrangements for Miami, LA and Las Vegas-Assisted stylist, editors, and publicists with press pulls and sample trafficking-Visited specific stores world-wide to make sure merchandise is presented properly on the sales floor-Maintained social media; Facebook & Twitter for Salon9

New York, Ny, Us

Represented Rich & Skinny, Matt & Nat, Melissa Shoes, Black Halo, Laila Azhar, Dekkori, Common Wealth, Maggie Ward, Low Luv, House of Harlow, Cardigan, Victor Osborn, Grace Sun, and Idol Radic-Extensive product knowledge of both men’s and women’s apparel and accessories when assisting lead sales manager & five sales reps during buys in the showroom as well as working Coterie tradeshow-Maintained a stress-free working environment by answering phone calls & distributing messages accordingly, totaling purchase orders, faxing, filing orders, entering invoices, and managing sample requests-Followed up with buyers to schedule appointments, handle dropped styles and provide alternative styles, manage credit card authorization/net 30/customer forms-Merchandised showroom, sample in/outs, faxing RA’s, prep/organize and steam new product

Philadelphia, Pa, Us

-Maintained sales floor while meeting daily sales goals and engaging in suggestive selling for each initial purchase. Learn product assortment and concept for each season.-Achieved third ranking in high volume store to encourage consumers to sign up for an Anthro Customer Card.-Organized and replenished merchandise on sales floor.