Stefanie Mueller Email & Phone Number

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Marketing for PwC's Deals practice: helping businesses realize the potential of mergers, acquisitions and divestitures, and capital markets transactions.

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Oversee and lead marketing strategy, transformation and operations special projects for PwC's firmwide marketing team.PwC's Firmwide Marketing builds brand around our Purpose; strengthen relationships with our People (job seekers and alumni); and designs and runs our Premier Experiences to deliver our messages & strengthen relationships with our most important clients. ​

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Build awareness of how PwC delivers on its own Purpose and Inclusion strategy. Bridge the gap between our commercial campaigns and how we act on our own P&I commitments. Cultivate new relationships and pipeline through distinct brand experiences.

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Lead marketing for PwC’s portfolio of Operational Improvement products, including Connected Solutions (Internet of Things) products such as Check-In, Indoor Geolocation Platform, and Remote Data Collection.

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Oversee marketing strategy and pipeline development for PwC's emerging + essential technology solutions and products, borne out of PwC's Advisory / Digital business. Including:– Essential 8 technologies and their convergence: Artificial Intelligence, Augmented Reality, Blockchain, Drones, Internet of Things, Robotics, Virtual Reality, and 3-D Printing.– Connected Solutions: leverage IoT-powered offerings to make your business smarter with remote data collection, facial and object recognition, and asset tracking. – Insights Platform: turn data into decisions by gleaning insights the moment you need it. – Check-In: manage workplace safety and reduce risk. Also led marketing for our PwC / AXS case study; read the inspiring story of Jason DaSilva and his app that enables people with disabilities to better navigate the world: pwc.com/us/axs

Ashburn, Virginia, Us

Head of Account Based Enterprise Marketing and Sales Enablement for firm’s B2B offerings: – Led cross-functional team and managed intern in standing up direct marketing program to 8k contacts spanning seven target personas, within 600 target accounts. Provided marketing support and consultation for firm’s UK partners.– Built and gained consensus for new account based marketing strategies and technologies; project managed the operationalization of integrated campaigns,messaging, and media for new and existing programs: events, sponsorships, email marketing, webinars, outsourced lead generation, digital and sales assets. – Managed firm’s relationship with third party vendors including Gartner, branding agency, and video vendor. Owner of performance reporting and optimization recommendations across all marketing channels, vendors, and campaigns. Cross-functional Product Marketing Lead for firm’s marketplace offering for independent consultants and Fortune 500 companies:– Led the overall marcomms strategy and associated governance plan for product implementations and adoption; built toolkit of 100+ multimedia assets including email, ppts, one-pagers, and videos for internal and external distribution.– Grew marketplace’s exclusive talent pool from 100 to 5k users, increasing registration rate from 23% to 34% and acquisition rate from 13% to 21%; influenced UX team registration roadmap by providing insight on underperforming KPIs. – Managed competitive monitoring initiatives informing product go-to-market strategy, positioning, and messaging.

Ashburn, Virginia, Us

Led data-driven Acquisition and Retention of customers for firm’s B2C offerings:– Executional manager of a direct response advertising and lead generation program – Supported implementation of marketing BI dashboards to provide full-funnel benchmarks, performance metrics, and outcome reporting; stood up systems for lead scoring, progressive profiling, and automated lead and sales nurturing.– Budget oversight and optimization of media buying; provided targeting and messaging recommendations; decreased Cost Per Lead by 33%, Cost Per MQL by 72%, Cost Per SQL by 32%.– Optimized acquisition funnel through creation of test & learn-centric marketing campaigns and strategies including: Paid efforts: measured content, audience, and channel performance to optimize spend and inform content strategy; and, Unpaid efforts: email marketing, SEO, website conversion optimization, social media referral traffic.Lead Product Marketer responsible for cross-functional collaboration, measurement and success:– Led cross-functional effort to define user life stages, metrics, and KPIs; implemented automated marketing campaigns to drive growth at each life stage; created and commissioned content supporting user journeys.– Served as Implementation team’s marcomms lead; provided client consult and support for Salesforce and Siemens.– Educated and advised MBO’s international partners’ leadership team on building an acquisition marketing program; led company-wide and marketing team trainings on sales marketing acquisition and digital marketing trends.

Tysons, Virginia, Us

– Created marketing and sales collateral; oversaw overall content distribution strategy; built cohesive social media brand strategy; initiated scalable community management program to expand firm’s reach in new office markets. – Implemented lead tracking and reporting; increased organic web traffic by 61%, SQLs by 58%.Worked with PR agency in launching two new offices and coinciding sweepstakes; led company-wide social selling trainings.– Implemented recruitment marketing and employer branding programs, increasing firm’s talent pipeline and recruits.

Blacksburg, Va, Us

– Managed the Virginia Tech Alumni Association's social media channels – Created a social strategy utilizing social analytics platforms to engage VTAA communities– Increased Instagram organic following by 341%– Increased Pinterest organic following by 64% – Increased Twitter organic following by 24%– Increased Facebook organic following by 10%– Assisted in event planning, execution and multi-channel promotions– Created collateral for programs and events using Adobe InDesign

Alexandria, Virginia, Us

– Conducted market research by use of a branded and unbranded survey to determine consumer wants, needs and insights– Administered a regional survey to drive the creation of a focus group discussion guide– Organized and oversaw market research focus groups– Presented key findings to client in Naples, FL

– Welcomed potential home buyers to model home– Assessed prospects' likelihood to buy– Created tactics to drive mailing list subscribers

New Berlin, Wi, Us

– Managed event that drove 35 onsite sales, 260 leads, 980 engagements, and 6775 impressions– Promoted Xfinity's back to school event utilizing social media channels and collateral placement

Alexandria, Va, Us

– Managed, measured and targeted emails to 340,000 using Convio Marketing Automation – Analyzed metrics, strategized and executed decisions to target markets– Strategized content calendars– Tracked marketing channels’ ROI in Google Analytics– Conducted competitive research to apply to department's strategy– Supported member retention and engagement initiatives for various segments of professional membership types

Memphis, Tn, Us

– Researched, planned, and executed events targeted for a variety of donor demographics– Created collateral for direct marketing and social media– Assisted in preliminary prospecting for high wealth donor events

– Wrote articles and abstracts published in e-newsletter– Researched prospective clients, competitor tactics– Created promotional e-mails and layout using Constant Contact– Outbound cold-outreach to firm's prospects

Bachelor Of Science (Bs), Marketing Management

Minor, International Business

Education record

High School