➢ Build and maintain a strong, clear, meaningful brand in the minds of consumers and partners by ensuring promotional collateral maintains brand integrity and editorial consistency across all company marketing initiatives and communications.➢ Oversee the development and delivery of the brand marketing strategy to drive sales revenue and brand awareness.➢ Ensure new content development and messaging platforms are aligned with new brand guidelines and help to build brand equity.➢ Creating a coherent brand style guide framework for understanding brand guidelines and optimizing for digital channel best practices.➢ Identify and develop sponsorship opportunities and partnerships with relevant media publications, industry experts, influencers, ambassadors (customers, subject matter experts, employees) and communities to build brand awareness and support key initiatives.➢ Creating and executing an internal communication strategy that improves the employee experience and drives an increase in employee engagement. ➢ Developed and deployed Avery’s brand and recruitment marketing content in partnership with internal partners to support ongoing talent attraction initiatives by finding qualified candidates and driving an increase in job applications.➢ Support the Industrial business group by delivering the most effective communications cadence, frequency, content and channels to reinforce the Avery Industrial business strategy by managing the editorial process, full-funnel content marketing calendar and lead-generation workflow for this audience.➢ Partner with Sales and Customer Marketing by providing recommendations on how to maximize their trade budget and placements to gain maximum engagement. ➢ Launched a social selling program for the Industrial sales team to help increase their connections/followers, support their sales goals and position our sales reps as industry experts and resources.

➢ Manage the social media team and oversee agency and vendor relationships including strategicplanning, budget allocation, management of timelines and deliverables.➢ Developed the social media positioning strategy for audience differentiation across social media channels that aligned with business objectives and developed baseline metrics for reporting.➢ Shifted integrated communication strategy from transactional to relationship marketing to build brand awareness and engagement with consumers and decrease bounce rates on website.➢ Implemented social listening capabilities to better understand consumer pain points, interests, and improve content marketing strategies across distribution points.➢ Enabled buyable content on social media channels to drive ecommerce conversion.➢ Identify influencer relationships, manage outreach efforts and contract negotiations.➢ Established a public relations strategy that includes media outreach, communications plans to improve stakeholder relations, sampling and promotional activities to drive trial and conversation.

➢ Manage the social media team within the life insurance division of Pacific Life.➢ Supervise the creation, development and management of a comprehensive social media marketing program for the life division, including: development of social media strategy and tactical plans to support sales efforts, creating opportunities to drive life insurance producers towards the path of purchase, management of social media channels and properties (including content, training, company communication and listening), plus evaluation, on boarding and operation of new digital platforms/services/tools.➢ Assess, design, develop and evaluate training for new and existing Life Division sales employees, and conduct regular training sessions and consultations on how to effectively use and incorporate social media into daily sales and marketing efforts.➢ Provide training and consultations for financial service organizations that partner with Pacific Life to provide value and develop customer loyalty, which include strategies on how to use social media, improve digital marketing presence and how to use Pacific Life digital and mobile tools.➢ Responsible for delivering key note presentations at industry events and regularly travel with our external sales reps on producer office visits.

➢ Develop and manage the social media strategy and marketing campaigns for the life insurance division of Pacific Life.➢ Generate relevant content and manage editorial calendars that continue to increase reach and engagement with our target audience.➢ Train and consult sales force members on how to effectively use and incorporate social media into their daily sales and marketing efforts to target advisors, which continues to increase new business from advisors that could not be reached through traditional means.➢ Compile and leverage social media analytics and key performance metrics to monitor and measure the impact of social media programs and campaign effectiveness, providing actionable insights and recommendations.➢ Assist in creating and managing website pages, email marketing process, publication of digital magazines, and management of a digital app.

➢ Actively involved in the ground-level execution and optimization of the American Funds social media strategy, launching LinkedIn presence.➢ Trained and consulted sales force members on how to effectively use and incorporate LinkedIn into their daily sales and marketing efforts to target advisors, directly resulting in $1.8M in sales attributable to these endeavors within the first 4 months.➢ Create and publish content to American Funds social media channels, monitoring American Funds’ presences and mentions within social channels, and interacting directly with American Funds’ audience to support American Funds’ objectives.➢ Partners with other members of Digital Communications as well as the Marketing and Communications teams to help execute the strategy for social media tools and channels.➢ Ensures social media projects/programs are executed within strict conformance with American Funds risk, security and other applicable standards and support the development of new standards.➢ With the web analytics team, reviews social media efforts, tracks and analyzes key performance metrics, identifies trends and monitors service-based results.

➢ Supported the Capital Group Companies investment process by proactively researching, identifying and providing accurate, timely and complete investment reference data and solutions to the internal business departments within the company.➢ Monitored for company specific and market wide news and events for securities that lack a representative market price; interacted with a diverse group of internal and external parties to determine the impact on the current valuation of the securities held by the company; and determined the appropriate price in which these securities should be valued.➢ Regularly tested and reviewed valuation methodologies and results.➢ Audited prices of equity securities and foreign exchange instruments which required strong attention to detail in a fast-paced, high-volume environment.➢ Contributed to the development and fusion of the Fair Value and Pricing Teams by developing instruction materials and training associates to streamline processes and eliminate duplicative efforts.

➢ Developed experience in building stock screens; creating databases and valuation tables; stylized excel and word templates; working with financial models; and digging through financial statements for various information.➢ Summarized key research from investment meetings into a clear and concise manner to be used by Analysts and Portfolio Managers requiring strong time sensitivity.➢ Managed key contacts including brokers, sell-side analysts, and corporate management in planning and organizing meetings that were necessary for the investment research process.➢ Provided high level, multi-faceted support to two Portfolio Managers and one Investment Analyst simultaneously which required high-level of organization.➢ Served on an advisory council that identified areas where process change may be necessary and developed and facilitated forums for my work group to train other assistants in these practices.➢ Consistently maintained highest level of performance in every review which resulted in being promoted from Level 1 to Level 3 status (maximum) remarkably in only 3 years.

➢ Top-selling Client Account Specialist with over $1 million in loan and deposit relationships.➢ Developed and planned seminars to serve as a referral and networking source between clients, which resulted in increased business for bank partnerships.➢ Managed client relationships keeping track of daily account activities, reviewed financial statements to determine loan qualifications, and alerted clients of potential problems with their accounts which led to increased loans, deposits and increased customer satisfaction.➢ Trained and supervised other Client Account Specialists for the Orange County, South Bay and Inland Empire banking centers.

➢ Reconciled daily bond and equity trading activities and settled any discrepancies.➢ Assisted in the execution of large volume trades for institutional customers such as CalPers, consistently beating the execution benchmark.➢ Compiled detailed reports to analyze quarterly data, including bond type analysis, trading activity and volume, which were instrumental in Great Pacific becoming an approved underwriter for Freddie Mac and Federal Home Loan Bank.