Director Of Marketing
Labo Management, Llc
Knoxville, Tennessee Area
Served as Director of Marketing for this restaurant management and land development company supporting both franchise and non-franchise brands with gross revenues over $70 million including: Texas Roadhouse, Johnny Carino's, Parkside Tavern, Lakeside Tavern, Bullfish of Pigeon Forge, Sonic and others.Utilized client-driven data and analytics to make key decisions impacting site and concept development, menu development and product mix, customer loyalty, gift card sales, specials, promotions, media buys, direct mail and local store marketing. Also responsible for corporate giving and goodwill.