Oversee the creation, implementation, and optimization of multi-channel marketing campaigns (email, social media, search, display, content, etc.). Leverage data and analytics to measure campaign performance and iterate for continuous improvement. Planned and monitored the ongoing company presence on social media (Twitter, Facebook etc.) Launched optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Drove growth initiatives for new product expansions and created customer acquisition strategy. Measured performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Maintained partnerships with media agencies and vendors.Position Highlights:• Ensured compliance with legal and regulatory requirements related to digital marketing activities including managing email list health and following proper email communication procedures.• Created marketing assets for distribution including images, videos, copy, audio, podcasts, whitepapers, lead magnets, landing pages, reports, and blog content.• Directed marketing operations and implemented digital marketing campaigns to achieve business objectives.

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Within this job role, I devised an all-encompassing marketing and communication plan to boost awareness of Envoy. I organized and executed all in-person events, from industry conferences to community outreach gatherings. Generated valuable, high-quality content for property partners and members. I collaborated with the COO to manage all consumer-focused and industry-targeted communication efforts. I developed and implemented a social media content strategy and manage all online profiles, amplifying digital reach and impact. I maintained vendor relationships for websites and APIs. I conducted data analysis to monitor digital marketing campaigns and recommend strategic refinements. I reported analytical findings to stakeholders and formulate monthly marketing plans.Position Highlights:• Managed all aspects of our Google Analytics and customer attribution reporting• Streamlined marketing expenses and distribution for optimal efficiency.• Create and disseminate digital communications, including email campaigns, social media (organic + paid), website content, SEO, and SEM.• Steered digital marketing campaigns through all stages of project life cycle, while ensuring seamless integration between HubSpot, Salesforce, and website interactive functionalities.• Oversaw lead generation through paid social ads on Facebook, Instagram, and LinkedIn.

During this job role, I strategized and executed a virtual event plan to attract new members, and optimize the associate attraction journey. I managed paid social media advertising campaigns on Google, YouTube, Facebook, and Instagram. I orchestrated the project plan and negotiated contract terms and pricing for the video streaming package.Position Highlights:• Developed and implemented comprehensive digital marketing strategies to launch the fitness studio's on-demand workout video catalog, resulting in a 15% increase in studio membership.• Formulated and accomplished content strategy and production plan for YouTube channel, featuring live streaming and video content.• Articulated and performed audience-building strategies and content schedules for various social media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.• Transformed business into an internet-based video streaming platform, preserving the entire customer base for the rest of the year, and subsequently expanding through heightened ad exposure and social media engagement.

I helped to create a massive online following that resulted in A Facebook engagement rate of over 75%. I created all of their social media accounts and trained the team on how to post, engage and generate leads for sales. I helped to generate new leads by encouraging social media followers and website visitors to complete forms to request more information, including forms in social media platforms that link to our marketing automation platform. I worked cross-functionally to execute on plans with various internal teams including Product, Acquisition Marketing, Life Cycle Marketing, Production, Creative, Operations, and eCommerce.Position Highlights:• Created the content marketing strategy including a contest, blog and interview showcase• Drove traffic to the pre-sale landing pages resulting in 30% increase in order interest

Directed the digital marketing campaign for the geospatial company GEOMNI. I devised and executed a social media strategy to enhance brand awareness, establish partnerships, and facilitate lead acquisition. I managed the creation of informative posting campaigns promoting content and blog articles and oversaw all informational content campaigns, setting KPI targets and reporting on performance.Postion Highlights:• Encouraged social media followers and website visitors to complete information request forms, including forms within social media platforms to link marketing automation platforms, leading to new lead generation.• Developed engaging social media content to retain readers' curiosity, and generate buzz around products, services, website content, trade shows, press releases, marketing promotions, and sales initiatives.