• Develop and execute customer acquisition strategies across diverse brands• Lead a team responsible for multi-channel marketing including SEM, SEO, Display/Online Media, Affiliates, Paid Social, OTT, website, email and SMS.• Prioritize experimentation and innovation, implement a test-and-learn agenda, and drive lead gen projects to build out acquired brands.• Optimize multimillion-dollar spend across the media mix, and provide rationale and progress updates to executive leadership and stakeholders.• Define performance roadmaps, enable cross-channel approaches, and leverage actionable insights for long-term success.• Provide leadership and mentorship to marketing teams, including recruitment and talent development.• Drive ongoing improvements and scalability through testing and experimentation, data analysis and a deep understanding of customer segments• Manage relationships with internal teams, external vendors, and agency partners to execute marketing initiatives effectively, foster collaboration, and maximize resources.

• Spearheaded digital strategy across six brands, covering paid media and lead nurture channels such as SMS, email, social, PPC, and organic search.• Successfully attracted and nurtured customers, driving annual growth in leads and applications despite economic challenges and industry shifts.• Drove operational efficiency through streamlined processes, enhanced analytics, strategic direction, and problem solving.• Lead and mentor internal team and oversee 20+ agency partners to align with objectives.• Manage multi-million dollar budgets, negotiate vendor rates, and implement streamlined processes, saving $200k annually. • Spearheaded a comprehensive digital marketing plan for a newly acquired business branch, ensuring seamless transition and alignment with corporate objectives.

• Led management of two lead generation websites, driving revenue and profitability through comprehensive oversight of data analysis, UX/UI, SEO, and multi-channel conversion.• Executed a holistic digital strategy, achieving exceptional website growth rates of 28% and 24% amidst market challenges.• Collaborated with leadership to innovate digital solutions, aligning with business objectives and identifying key customer milestones.• Managed and mentored a team of seven, providing strategic guidance for business success.• Efficiently managed million-dollar budgets, negotiating vendor rates and implementing cost-saving measures.

• Managed continuous conversion optimization for AIU and CTU web properties.• Executed advanced AB testing program, launching 4-8 tests monthly.• Collaborated on cohesive digital marketing strategies with cross-functional teams.• Delivered actionable insights through accurate analysis with the analytics team.• Planned and executed digital roadmap initiatives with IT.• Lead CMS transition, resulting in a 40% decrease in site page load speed.

Over the course of about 8 months I mentored and educated the agency staff on how to run and manage a successful optimization program and filled the gap when they didn't have an optimization manager to work with their clients. I provided templates and developed processes that they were able to use independently getting them to eventually run the program themselves. I also helped guide them on what to look for when filling their full-time in-house optimization role.

• Led digital AB/MVT testing and tagging for express.com and mobile apps.• Strengthened testing program by streamlining processes, prioritizing data and fostering collaboration.• Restructured program, achieving 17% annual savings and enhancing efficiency.• Spearheaded 300% increase in test launches, deploying 42 tests in 12 months.• Handled 4 high-complexity tagging/analytics requests weekly.• Developed comprehensive APP tagging strategy with product and development teams.

• Orchestrated Kohler's AB testing program across 4 units and 10+ websites, driving over 30% increase in US revenue in the first year.• Provided actionable insights guiding both daily strategies and long-term optimization.• Collaborated with Kohler leadership and stakeholders to design tests aligned with key objectives.• Managed offshore agencies to deliver cost-effective resources, ensuring timely project execution.• Developed testing optimization roadmap, prioritizing initiatives based on business needs and potential benefits.• Oversaw email program to optimize engagement and conversion rates.