Stefanie Lucas Email & Phone Number

State College, PA, US

• Responsible for establishing and communicating the corporate marketing plan and complete execution of all promotional programs for the company. Additional focus on the development of product marketing launch strategies.
• Develop and implement the marketing communications plan and report on past performance.
• Create marketing budget and document expenditures, ensuring industry-standard expense/revenue ratios.
• Craft compelling creative content for all marketing promotions, customer newsletters, and public relations announcements.
• Plan and direct advertising strategy, including print and online, paid search, and social media.
• Contract negotiation and vendor selection.

State College, PA, US

• I spent close to 10 years in marketing at Minitab Inc., a statistical software company in State College, Pennsylvania. While there, I gained a wealth of experience in marketing program management including product.
• Optimized Minitab's global print and online advertising presence.
• Managed and prioritized large projects, created project specifications and scope documents, facilitated internal communications, organized documentation.
• Oversaw multi-million dollar global marketing budget.
• Nurtured Minitab's look and branding elements. Integrated brand across marketing channels.
• Mentored staff and provided leadership and strategic direction.

US

Planned advertising, customer communications and collateral, press release program, and event promotion strategies for the marketing department. Facilitated internal communications as director of employee newsletter and coordinator of special employee events planning.