Responsible for establishing and communicating the corporate marketing plan and complete execution of all promotional programs for the company. Additional focus on the development of product marketing launch strategies and championing overall corporate operational excellence. Highlights include implementation of Account Based Marketing, as well as a sales lead nurturing and marketing automation system. I also directed the creation of a new responsive website for the company, which included planning the site layout and navigation, conducting a vendor search, creating a vendor RFP, and acting as lead architect on the site redesign. Besides traditional marketing tactics, I participate in the company’s strategic decision-making processes and provide guidance regarding product management, product positioning, and the overarching corporate goals and initiatives.• Develop and implement the marketing communications plan and report on past performance.• Create marketing budget and document expenditures, ensuring industry-standard expense/revenue ratios. • Craft compelling creative content for all marketing promotions, customer newsletters, and public relations announcements.• Plan and direct advertising strategy, including print and online, paid search, and social media.• Contract negotiation and vendor selection.• Establish and nurture inbound and outbound marketing pipelines using Account Based Marketing techniques; integrate customer and prospect intelligence across the CRM and marketing automation systems.• Implement lead generation and nurturing tactics.• Schedule and coordinate product launch strategies.• Oversee and direct structure, design, and customer experience strategies for Remcom’s website.• Own and nurture Remcom’s branding elements and ensure consistency of brand message across all channels. • Maintain all brand trademark registrations.• Project management and complete coordination of all marketing programs.

I spent close to 10 years in marketing at Minitab Inc., a statistical software company in State College, Pennsylvania. While there, I gained a wealth of experience in marketing program management including product launch planning, product marketing, and managing a complex marketing budget. I led a marketing communications team of six people in developing targeted promotions by providing the overall strategic direction for the team’s initiatives and coordinating a project management and resource allocation system to organize the work.• Optimized Minitab's global print and online advertising presence.• Managed and prioritized large projects, created project specifications and scope documents, facilitated internal communications, organized documentation.• Oversaw multi-million dollar global marketing budget.• Nurtured Minitab's look and branding elements. Integrated brand across marketing channels.• Mentored staff and provided leadership and strategic direction.

Planned advertising, customer communications and collateral, press release program, and event promotion strategies for the marketing department. Facilitated internal communications as director of employee newsletter and coordinator of special employee events planning.