Stefanie Powell Email & Phone Number

Marietta, GA, US

• Develop DOMO dashboards across key functional departments for CFO, CMO, and COO by determining and extracting relevant raw data from the financial and operations software (Sage Intacct, ServiceTitan) via the.
• To the above end, lead and collaborate with Enterprise Information Management (EIM) team members from corporate office and 14 acquisitions to identify and implement process and KPI standardization that enables trend.

Marietta, GA, US

• Created process for demographic data ingestion into Customer Segmentation and Cross Sell data science models; maintained and updated those models using various tools, including Databricks, DOMO’s R plugin, and AutoML.
• For multi-channel lookalike campaigns ran by various third parties, developed and automated MatchBack analysis with attribution models that provide accurate ROI and A/B testing of different content and strategies.

Atlanta, Georgia, US

• Work in collaboration with Merchants and other cross-functional teams to identify key drivers of category performance, recommend corresponding assortment decisions and develop financial plans outlining those decisions
• To date, recommended actions projected to generate around $33 million in annual sales benefit across 5 categories
• Partnered with Tableau consultancy Decisive Data to gather business requirements, develop and test a set of dashboards intended to help the broader AP team monitor the health of The Home Depot’s assortments on a more.
• Introduced application of ecommerce business analysis and statistical store clustering techniques to the team

Atlanta, Georgia, US

• Optimized online presentation and performance of DEWALT-branded SKUs on HomeDepot.com by analyzing customer behavior to identify opportunities to improve online experience and drive incremental traffic and conversion
• Project-managed growth of DEWALT’s online assortment from $111M to $142M in annual sales and by 25% in SKUs
• Prevented double-digit loss during Holiday season by devising solution to product onboarding error created by new process
• Led team of Cornell Master’s students in developing automated ecommerce process as part of their capstone course

Las Vegas, NV, US

• Informed and directed the creation and automation of the company’s marketing analytics as required by developments within the global lottery industry and changes within the company’s strategic initiatives
• Partnered with India-based data scientist team to develop models that optimize instant ticket assortment and prize structures
• Created marketing plans, managed their incorporation into competitive bids, and presented them to target customers

Las Vegas, NV, US

• Developed, customized and executed data analyses to identify revenue-growing product and promotion opportunities, both for individual lotteries and the lottery industry as a whole, and presented the output to end.
• Created revenue forecasts for current and potential customers based on above identified opportunities to determine their NPV; this facilitated both pricing of bids and breakeven calculations for joint ventures or.

Kista, Stockholm, SE

• Managed vendor activities in the nationwide decommissioning of 33,000+ cell sites for Sprint Corporation
• Engineered a successful audit process that ensured timely and accurate payment to vendors and managed a team responsible for the execution of the audit process

Kista, Stockholm, SE

• Completed comprehensive research and data collection for developing business cases and proposals
• Reviewed, updated, and restructured the company’s SharePoint to optimize intracompany communication

• Analyzed customer experience for a variety of fortune 500 companies
• Developed actionable recommendations for C-level implementation resulting in higher revenues and significant cost savings
• Worked in teams with companies like Accenture to compile management presentations towards the above ends

Dallas, TX, US

• Acquired familiarity with Microsoft’s Visual Basic programming language and its applications in account management
• Created detailed financial analyses for various AT&T strategic initiatives from unstructured data
• Summarized financial statuses and strategies for change for these strategic initiatives and presented them to end clients

Bellevue, Geneva, CH

• Drafted and reviewed several business plans aimed at reviving Sulka, an international brand of men’s designer clothing
• Researched the connections between counterfeiters and manipulated versions of the luxury brand names owned by Richemont in metacrawler search engines such as Google
• Observed and recorded minutes at board meetings
• Studied the psychology of advertising, especially in relation to differences among cultures, as well as the growing importance of online used goods marketplaces like EBay

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelors Of Science, Economics & International Affairs; Psychology

High School Diploma, Dual Diploma