Stefanie Powell Email and Phone Number
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EXECUTIVE SUMMARYBusiness Intelligence Generalist with 8+ years of experience in data analytics and project and product management in Fortune 100 and startup environments across multiple industries. Proven track-record of problem-solving and converting data into actionable, profit-maximizing market solutions, despite ambiguity, and acting as primary liaison between IT experts and business decision makers. TECHNICAL PROFICIENCIESData Visualization:• Tableau• DOMOData Querying/Analysis:• SQL• Google BigQuery• Azure Databricks• MS Excel & AccessStatistical Analysis:• JMP• R Studio• SPSS & STATAWeb Analytics:• Adobe Analytics• Google AnalyticsOther:• VBA Programming• Python (novice)INTERNATIONAL EXPERIENCE• Developed impactful marketing analyses and plans for Lotteries across the world• One of four Georgia Tech undergraduate students selected to represent Georgia Tech as well as the US in the case study competition at the 2011 International Leadership Association Conference in London, UK• Interned at the Richemont Group in Geneva, Switzerland during Summer 2008• Studied abroad at Georgia Tech Lorraine in Metz, France during Summer 2010• Native Afrikaans speaker, fluent in English, conversational ability in French• South African and U.S. Dual Citizen (Born in Pretoria, South Africa)• Visited/Explored over thirty countries
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Business Intelligence Data EngineerWrench Group Mar 2020 - PresentMarietta, Ga, Us• Develop DOMO dashboards across key functional departments for CFO, CMO, and COO by determining and extracting relevant raw data from the financial and operations software (Sage Intacct, ServiceTitan) via the appropriate connectors (ODBC, JSON) and combining that data with relevant third-party inputs (e.g., web analytics and weather data), depending on the data consumers’ needs• To the above end, lead and collaborate with Enterprise Information Management (EIM) team members from corporate office and 14 acquisitions to identify and implement process and KPI standardization that enables trend analysis and frontline team incentives
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Manager, Marketing Insights And Digital AnalyticsWrench Group Apr 2019 - Mar 2020Marietta, Ga, Us• Created process for demographic data ingestion into Customer Segmentation and Cross Sell data science models; maintained and updated those models using various tools, including Databricks, DOMO’s R plugin, and AutoML platforms.• For multi-channel lookalike campaigns ran by various third parties, developed and automated MatchBack analysis with attribution models that provide accurate ROI and A/B testing of different content and strategies.
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Sr. Analyst, Assortment PlanningThe Home Depot Mar 2018 - Mar 2019Atlanta, Georgia, Us• Work in collaboration with Merchants and other cross-functional teams to identify key drivers of category performance, recommend corresponding assortment decisions and develop financial plans outlining those decisions• To date, recommended actions projected to generate around $33 million in annual sales benefit across 5 categories• Partnered with Tableau consultancy Decisive Data to gather business requirements, develop and test a set of dashboards intended to help the broader AP team monitor the health of The Home Depot’s assortments on a more continuous rather than episodic basis• Introduced application of ecommerce business analysis and statistical store clustering techniques to the team -
Sr. Analyst, Brand AdvocateThe Home Depot Mar 2017 - Mar 2018Atlanta, Georgia, Us• Optimized online presentation and performance of DEWALT-branded SKUs on HomeDepot.com by analyzing customer behavior to identify opportunities to improve online experience and drive incremental traffic and conversion• Project-managed growth of DEWALT’s online assortment from $111M to $142M in annual sales and by 25% in SKUs• Prevented double-digit loss during Holiday season by devising solution to product onboarding error created by new process• Led team of Cornell Master’s students in developing automated ecommerce process as part of their capstone course
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Senior Marketing AnalystScientific Games Mar 2016 - Mar 2017Las Vegas, Nv, Us• Informed and directed the creation and automation of the company’s marketing analytics as required by developments within the global lottery industry and changes within the company’s strategic initiatives• Partnered with India-based data scientist team to develop models that optimize instant ticket assortment and prize structures • Created marketing plans, managed their incorporation into competitive bids, and presented them to target customers -
Marketing AnalystScientific Games Apr 2014 - Mar 2016Las Vegas, Nv, Us• Developed, customized and executed data analyses to identify revenue-growing product and promotion opportunities, both for individual lotteries and the lottery industry as a whole, and presented the output to end clients as needed• Created revenue forecasts for current and potential customers based on above identified opportunities to determine their NPV; this facilitated both pricing of bids and breakeven calculations for joint ventures or technology investments
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Associate ConsultantEricsson Mar 2014 - Apr 2014Kista, Stockholm, Se• Managed vendor activities in the nationwide decommissioning of 33,000+ cell sites for Sprint Corporation• Engineered a successful audit process that ensured timely and accurate payment to vendors and managed a team responsible for the execution of the audit process -
Consulting AnalystEricsson Jan 2013 - Mar 2014Kista, Stockholm, Se• Completed comprehensive research and data collection for developing business cases and proposals• Reviewed, updated, and restructured the company’s SharePoint to optimize intracompany communication
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Business Analyst InternClickfox May 2012 - Nov 2012• Analyzed customer experience for a variety of fortune 500 companies• Developed actionable recommendations for C-level implementation resulting in higher revenues and significant cost savings• Worked in teams with companies like Accenture to compile management presentations towards the above ends
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Information Technology InternAt&T Jun 2011 - Aug 2011Dallas, Tx, Us• Acquired familiarity with Microsoft’s Visual Basic programming language and its applications in account management• Created detailed financial analyses for various AT&T strategic initiatives from unstructured data• Summarized financial statuses and strategies for change for these strategic initiatives and presented them to end clients -
Marketing InternRichemont Jul 2008 - Aug 2008Bellevue, Geneva, Ch• Drafted and reviewed several business plans aimed at reviving Sulka, an international brand of men’s designer clothing• Researched the connections between counterfeiters and manipulated versions of the luxury brand names owned by Richemont in metacrawler search engines such as Google• Observed and recorded minutes at board meetings• Studied the psychology of advertising, especially in relation to differences among cultures, as well as the growing importance of online used goods marketplaces like EBay
Stefanie Powell Skills
Stefanie Powell Education Details
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Emory University - Goizueta Business SchoolGeneral -
Georgia Institute Of TechnologyEconomics & International Affairs; Psychology
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Alpharetta High SchoolDual Diploma
Frequently Asked Questions about Stefanie Powell
What company does Stefanie Powell work for?
Stefanie Powell works for Wrench Group
What is Stefanie Powell's role at the current company?
Stefanie Powell's current role is Business Intelligence Data Engineer at Wrench Group.
What is Stefanie Powell's email address?
Stefanie Powell's email address is sp****@****oup.com
What is Stefanie Powell's direct phone number?
Stefanie Powell's direct phone number is +177031*****
What schools did Stefanie Powell attend?
Stefanie Powell attended Emory University - Goizueta Business School, Georgia Institute Of Technology, Alpharetta High School.
What are some of Stefanie Powell's interests?
Stefanie Powell has interest in Exercise, Home Improvement, Reading, Sports, The Arts, Golf, Home Decoration, Watching Sports, Cooking, Skiing.
What skills is Stefanie Powell known for?
Stefanie Powell has skills like Sql, Microsoft Excel, Strategy, Leadership, Analysis, Business Analysis, Visual Basic, Strategic Planning, Start Ups, Matlab, Management, Research.
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