Stefanie Roche

Stefanie Roche Email and Phone Number

Accelerating Revenue for SaaS Startups | Software Specialized Fractional CMO @ Ni2
Stefanie Roche's Location
Montreal, Quebec, Canada, Canada
Stefanie Roche's Contact Details

Stefanie Roche personal email

n/a

Stefanie Roche phone numbers

About Stefanie Roche

Fractional CMO with a strong record of success in start-up, growth and turnaround environments within competitive high-tech industries. I’ve created, executed and led high-value marketing initiatives and product development strategies to substantially increase market share and revenue growth.

Stefanie Roche's Current Company Details
Ni2

Ni2

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Accelerating Revenue for SaaS Startups | Software Specialized Fractional CMO
Stefanie Roche Work Experience Details
  • Ni2
    Fractional Vp Of Marketing
    Ni2 Aug 2023 - Present
    Montreal, Quebec, Ca
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  • Self-Employed
    Fractional Vp Marketing
    Self-Employed Feb 2003 - Present
    Helping tech/SaaS companies accelerate growth via successful digital marketing strategies, including product-led and sales growth revenue models.
  • Workleap
    Vp Of Marketing
    Workleap Sep 2021 - Nov 2022
    Montréal, Québec, Ca
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  • Tracktik
    Senior Marketing Director
    Tracktik Mar 2020 - Aug 2021
    San Diego, Ca, Us
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  • Ni2
    Vice President Marketing
    Ni2 Dec 2017 - Mar 2020
    Montreal, Quebec, Ca
    Crystallized a new corporate identity and aligned product line branding with market demand to establish the company as a leading provider of operations support systems (OSS) for telecom and data center operators. Implemented a sales and marketing enablement strategy to scale operations, surface targeted opportunities, and strengthen global market presence. Facilitated account-based marketing through marketing tools aligned between cross-functional units in Sales, Product Development and Marketing.
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  • Sherweb
    Product Director -Office 365
    Sherweb Jun 2017 - Dec 2017
    Sherbrooke, Quebec, Ca
    Spearheaded the P&L, product line governance, messaging, and positioning of the Office 365 product line to achieve market leadership and sustainable competitive advantage in the MS Cloud Service Providers market. Introduced data and BI analysis tools to assess campaign success, market share trends and revenue growth rates; built KPI dashboards to quantify operating and financial results; presented them to senior management to influence capital allocation and product decisions.
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  • Opal-Rt Technologies
    Marketing And Communications Manager (Interim)
    Opal-Rt Technologies Feb 2016 - 2017
    Montreal, Canada, Ca
    Provided strategic direction and worked with the VP Sales & Marketing to roll out a rebranding marketing campaign. Directed the production and launch of a new multi-product website connected to a new ERP system; created and localized an online content management strategy and messaging.
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  • Innovation, Science And Economic Development / Innovation, Sciences Et Développement Économique
    Senior Communications Advisor / Strategic Policy Sector (Contract)
    Innovation, Science And Economic Development / Innovation, Sciences Et Développement Économique Jun 2014 - Oct 2015
    Ottawa, On, Ca
    Performed daily strategic media coverage analysis and tracked industry KPIs to summarize key information points relevant to senior economists. Synthesized economic data and information to make recommendations on economic program opportunities for the aviation & aerospace, IT and disruptive technology sectors of the Canadian economy.
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  • Ni2
    Director Of Marketing
    Ni2 Apr 2005 - Nov 2013
    Montreal, Quebec, Ca
    Steered the corporate brand identity, positioning, market awareness and market strategy for a software company operating in the IT SaaS space. Devised and executed a go-to-market strategy to launch a new product and capture market share in an oligopolistic industry controlled by large vendors. Established industry relationships with top analysts.
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  • Mindavenue
    Vp Marketing
    Mindavenue 2000 - 2003
    Created the company identity, rebranding and go to market strategy for the launch of the software development startup. Built a marketing team who won several international awards for outstanding marketing strategies. Established partnerships with industry leaders such as Apple, securing product inclusion in their sales distribution channel, instrumental to online sales growth.

Stefanie Roche Skills

Product Marketing Strategy Marketing Communications Product Management Strategic Communications Copywriting Lead Generation Marketing Strategy Public Relations Marketing Start Ups Management Competitive Analysis Cross Functional Team Leadership Team Building Goal Oriented Online Marketing Strategic Partnerships Leadership Business Development Digital Strategy Results Oriented Communication Market Research Business Planning Go To Market Strategy E Commerce Media Relations Corporate Communications Team Builder Press Releases Social Media B2b Marketing B2b Digital Marketing

Stefanie Roche Education Details

  • Hec Montréal
    Hec Montréal
    Finance

Frequently Asked Questions about Stefanie Roche

What company does Stefanie Roche work for?

Stefanie Roche works for Ni2

What is Stefanie Roche's role at the current company?

Stefanie Roche's current role is Accelerating Revenue for SaaS Startups | Software Specialized Fractional CMO.

What is Stefanie Roche's email address?

Stefanie Roche's email address is st****@****ni2.com

What is Stefanie Roche's direct phone number?

Stefanie Roche's direct phone number is (978) 826*****

What schools did Stefanie Roche attend?

Stefanie Roche attended Hec Montréal.

What are some of Stefanie Roche's interests?

Stefanie Roche has interest in Social Services, Children, Environment, Poverty Alleviation, Science And Technology.

What skills is Stefanie Roche known for?

Stefanie Roche has skills like Product Marketing, Strategy, Marketing Communications, Product Management, Strategic Communications, Copywriting, Lead Generation, Marketing Strategy, Public Relations, Marketing, Start Ups, Management.

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