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At Synack, a startup with an ambitious goal to achieve a 10x scale within two years, I assumed a leadership role overseeing a team of Customer Experience designers. Our primary focus was to revolutionize the company's business model by transitioning from manual practices to a self-service approach, thereby facilitating continued scalability. We conducted regular discovery sessions with our customers, delving into their current platform usage and gathering valuable insights to drive improvements through research and design implementation.Upon joining the company, I was tasked with establishing the design practice from the ground up, as Synack had not employed any designers for over a year. Assuming a player/coach role, I proactively engaged with customers, delivering customer-facing work to facilitate our goals. Additionally, I spearheaded the development of various initiatives, including the creation of a robust design system, role-based access control (RBAC), and numerous self-service tools.By championing these endeavors, I played a crucial role in enhancing the customer experience and enabling Synack's impressive growth trajectory.

USDR started in March 2020 as a response to COVID-19, it puts experienced, pro bono technology teams to work in support of public servants responding to the COVID-19 crisis.My role with USDR is working on their Red Team as a Product Design hiring manager. I sourced, interviewed, and placed product designers, content strategists, researchers, data scientists, and more on incoming projects that needed skilled volunteers.If you want to volunteer full- or part-time, or are a gov agency looking for support during this overwhelming time, please reach out via https://www.usdigitalresponse.org/

During an interim role, I had the privilege of leading the US design team for Honeywell's Connected Plant vertical operating within the IoT space. In this capacity, my team was responsible for developing software that empowered Honeywell customers to tackle intricate responsibilities such as creating refineries or petrochemical complexes. Alongside this, our software enabled real-time analytics on these plants, aiding customers in achieving optimal productivity and safety standards.

Asurion, a multi-billion-dollar private company, stands out in the market by offering its products and services, including phone insurance, through partnerships with major carriers like AT&T, Verizon, and Sprint.I was recruited to build a UX practice in the San Mateo, CA office from scratch. Leading a talented product design team, we developed a wide range of projects, including consumer apps and web applications for Asurion's Connected Home products on Sprint, Verizon, and AT&T, as well as carrier-specific products for AT&T.In addition, we took on the exciting challenge of creating a proof-of-concept (POC) streaming tool, showcasing our team's versatility and commitment to innovation.Through these efforts, I made significant contributions to Asurion's growth and success, solidifying our position as industry leaders while delivering exceptional user experiences across various products and services.

Part of an enterprise UX team working with Engineering, Product, Content, and Operations teams in an agile environment to create a platform used by technicians in Asurion Call Centers around the globe. I was personally responsible for designing and launching a new enterprise tool for our call center agents in Tokyo called Support View as well as designing new telemetry based features for our US enterprise product SolutoConnect.

Backbase, a rapidly expanding fintech software provider, enables financial institutions to drive their digital transformation and effectively thrive in an increasingly digital-oriented landscape.As the UX Consultant for Backbase's North American branch in the Expert Services department, I directly collaborated with various clients, from retail and commercial banking to wealth management, insurance providers, and various niche companies.

Cox Media Group (CMG) is a fully integrated broadcasting, publishing, and digital media enterprise, with a roster of broadcast television and radio stations, daily newspapers, and digital sites in operation.As the Lead UX Designer for CMG's Radio team, I worked extensively on the redesign and migration of more than 60 news and music radio station websites to a new CMS platform, including m.dot.

In my role as a user experience (UX) consultant, I provided comprehensive oversight for the design and development of websites, emails, social media campaigns, and branding initiatives. With a strong focus on user-centric principles, I leveraged my extensive industry experience in e-commerce, insurance, healthcare, hospitality, real estate, and more to deliver optimal user experiences across various touchpoints.

During my tenure as a freelance designer, my focus was on delivering exceptional user experiences through strategic design and user-centric methodologies. I successfully contributed to a wide array of projects, including the creation of landing pages, marketing collateral, newsletters, email designs, content strategy and creation, style guide development, and implementation, as well as custom WordPress development. Leveraging my expertise in user research, I ensured that each project was tailored to meet the specific needs and preferences of the target audience. Moreover, I showcased strong leadership skills, effectively managing and guiding cross-functional teams to achieve project success.

At WhiteScience, a leading cosmetic teeth whitening manufacturer, I had the privilege to spearhead a comprehensive strategic plan that focused on user research, design, and development. My main objective was to create an intuitive and user-friendly corporate website. I also devised a scalable website design and framework, supported by rigorous user research, to cater to the needs and preferences of over 70 franchise affiliates and a diverse range of product microsites.