Strategic Advisor and Consultant focused on early-stage founders from non-business backgrounds Mentor and advise startups on de-risking and accelerating early-stage ventures. Consult on GTM strategy, business planning, strategic communications. 🔮 Diversified revenue stream for mental health entrepreneur by creating new business unit. 🔮 Created GTM strategy for first ever Web3 community for the legal industry. 🔮 Advising groundbreaking, blockchain based social media startup on strategic communications, and fundraising.

Providing structure, feedback, and a supportive network for the next generation of entrepreneurs.

Creating postive impact on brand awareness and top line revenue for clients from grocery to home improvement in the areas of:🔮Shopper Marketing: strategic planning, shopper and brand communication strategies for retailer clients🔮New Business Development: support for new business development initiatives and strategic communications for Retail Solutions division🔮Thought leadership: Cultural and behavioral trends analysis & implications🔮Consumer / shopper / competitive and category intelligence🔮Consumer profiling and segmentation

Created and executed marketing strategy and structure for rapidly scaling start-up for B2B and B2C products. Owned all aspects of marketing initiatives, including demand generation, brand, creative, product marketing, content marketing, communications/PR, community building, events, insights, and analytics. Led account-based marketing process through research, content creation & distribution. Partnered with founders on GTM strategy. Managed external PR, Web, Media, and Creative agency partners. Designed structure and processes for first Marketing department. Within 1 year, with no paid marketing or agency support: 🔮 Exceeded 10,000 inbound inquiries in a month for the first time in company history. 🔮 Tripled web page views. 🔮 Increased LinkedIn followers by 110% and Twitter followers by 80%. 🔮 Established always on earned media presence in major publications and at industry conferences leading to awards and other high-profile vehicles of industry recognition. 🔮 Established the brand as a thought-leader in the metaverse tech market, attracting leading research organizations, market analysts and influencers within the industry to support and promote the brand organically and drive increased awareness.

Forged strategic partnerships with Executive Vice Presidents to uncover opportunities and craft strategies that triggered sales growth and captured market share in 25 stores. Advised store management on competitive/market analysis and business planning including goal setting and OKRs. 🔮 Fueled double-digit growth for a $5B retailer by working with CMO and marketing colleagues on creating efficient, award winning national and local marketing campaigns that increased brand affinity, sales and visitation. 🔮 Managed $4 million in yearly local marketing budgets. Campaigns grew awareness, visitation and won awards. 🔮 Improved profitability by improving processes, alignment and transparency at the store and national level. 🔮 Trained, coached and mentored 50+ local marketing managers nation wide.

Drove Senior Vice Presidents from Marketing, Sales, Retail Design, Logistics, Finance and Operations in creating new, innovative strategic and tactical approach to annual promotional planning for $4B retailer. Established novel workflows, planning processes, documentation and communication methods. Created and managed the process by which comprehensive store planning and merchandising packages were created for 45 stores leveraging 50+ planners across the organization. 🔮 Created unprecedented and lasting organization alignment. 🔮 Established novel workflows, planning processes, documentation and communication still largely use today.

Forecasted, analyzed and performed pricing optimization for sales of $3B over 12000 SKUs. Researched and presented US market input for living room products to influence product development and pricing at IKEA Global HQ. Created merchandising actions plans for store department managers to improve positive sales and reverse declining sales. Mentored and coached department managers by giving feedback on performance and cross functional relationship building.