Lead sales, inventory operations and marketing strategies for a vertically integrated Arizona business, driving growth and operational excellence in retail and wholesale market. • Oversee daily operations, including marketing, retail, wholesale, inventory management, compliance, and supply chain processes, ensuring adherence to state regulations.• Oversee B2B and B2C integrated marketing plans leveraging digital, print, visual merchandising & point-of-sale (POS), out-of-home (OOH), organic search engine optimization (SEO), organic social, event & field marketing, product packaging and brand merchandise.• Implement integrated marketing strategies across digital, in-store, and wholesale channels, focusing on building brand visibility and fostering customer loyalty.• Direct retail operations, leveraging point-of-sale (POS) systems and data analytics to optimize pricing strategies, promotions, and product placements for enhanced customer experience.Drive B2B sales growth by fostering partnerships with retailers and developing competitive wholesale strategies.• Manage agency and vendor relationships, ensuring quality outputs across marketing, third-party manufacturing and production to meet retail and wholesale demands.• Utilize insights to refine customer acquisition and retention strategies, including designing and launching a customer lifecycle strategy and native app.• Cultivate a high-performance culture through mentorship, prioritizing collaboration, efficiency, and service excellence.• Monitor key performance indicators (KPIs), providing actionable insights to improve productivity and customer satisfaction.• Serve as brand steward to establish, maintain, and evolve our brands’ standards.