- Design end-to-end onboarding user flows for multiple Verizon brands (Tracfone, Simple Mobile, Straight Talk) ensuring user-friendly and cohesive interfaces, resulting in a more efficient onboarding experience- Translate complex technical requirements into intuitive and user-friendly design solutions in Figma- Present end-to-end flows to senior leadership for feedback and alignment with business objectives- Facilitate seamless design handoff to the development team for implementation, ensuring accurate translation of designs into code- Adhere to multiple design libraries (Tracfone, Simple Mobile, Straight Talk) to maintain consistent branding and user experience

- Create mobile-first and visually appealing landing pages for authors from various niches, such as fantasy and children’s authors, from initial concept to completion, which led to 57+ sales and 240+ favorites on my listings- Increased Etsy listing organic search traffic by 15%, resulting in a significant rise in click-through rates- Design landing pages to cater to the specific requirements of authors through extensive market research, SWOT analysis, and competitive analyses. Identified a unique selling proposition for each template and analyzed popular features among top-selling website listings to pinpoint emerging trends- Present visually appealing listing images with mockups to showcase responsive and mobile-friendly designs- Perform keyword research on Etsy by analyzing top search queries for website templates to optimize traffic and conversionsLink to Etsy Store: https://aprilwebdesigns.etsy.com/

- Created mobile designs in Figma for a discount page, showcasing special offers for first responders- Designed a high-resolution CMYK postcard using Adobe Illustrator to promote products, incorporating contact information and a QR code as primary CTAs- Compiled a comprehensive website audit, providing a curated list of actionable suggestions to enhance website functionality and user experience

- Optimized the user experience for a B2B plant quick order page on Shopify through user research and design best practices, ensuring a user-friendly and responsive design across desktop and mobile platforms- Leveraged Google Material app icons for their simple iconography, smooth website integration, and extensive customization options- Collaborated with the Director of Operations and development team to ensure design feasibility and went through four collaborative revision cycles, ensuring efficient order processing- Facilitated productive design discussions with the client to translate their needs into a clear, user-friendly B2B quick order page design

• Created 20+ website and mobile designs for the Microsoft Store, specifically to test and drive product growth for Microsoft 365, Office, Surface, and Xbox• Improved the CTR of Office and M365 student offers by +27.3% by optimizing the education page, resulting in exceptionally higher user awareness and interest in the student offers• Leveraged data-driven insights to redesign the family free trial page, resulting in a +6.5% increase in M365 family purchases and a +3.5% boost in M365 consumer trials• Utilized lean UX methodology to conduct rapid user research using Contentsquare and Baymard Institute. Identified critical user pain points by analyzing user session replays across website pages• Maintained and enhanced Microsoft’s design system in Figma to ensure cohesive designs and adhered to WCAG 2.1 accessibility guidelines

• Designed and prototyped homepage and inner-page wireframes, as the sole UI/UX designer, which led to +25 successful WordPress website launches in the past year. Integrated +15 WordPress plugins into the interactive mockups, including Facebook & Instagram feeds, Google Calendar, Google Maps, and IDX• Collaborated with project management, development, and creative teams to create visually stunning designs for a diverse range of clients, including B2B, B2C, e-commerce, and retailers• Delivered user-centered experiences across diverse industries, including healthcare, banking, transportation, real estate, agriculture, landscaping, food and beverage, and beauty• Led the visual design process from concept to final hand-off to the development team. Implemented optimization tactics to drive significant improvements in the website’s user experience• Facilitated design discussions with clients and gained valuable insights into their business goals, target audience, and website inspiration

• Improved Journey’s app store rating to a 4.8 with +1,000 downloads• Collaborated with the design team to moderate +5 usability tests and utilized insights to design intuitive wireframes & prototypes for the signup, follow a guide, and create a post flow• Rebranded Journey and co-created their design system using Figma for an efficient developer handoff• Participated in weekly design critiques to gather feedback on my wireframes, prototypes, and visual designs from stakeholders

• Collaborated with the marketing, design, & communications team to create +20 design assets, including an organizational chart, site map, and website wireframes• Contributed high-fidelity designs for their afterschool & summer camp classes, sign-up, donation, and membership pages• Redesigned the employee portal based on user research to streamline the onboarding process• Streamlined EFBA’s WordPress website by organizing and decluttering redundant pages

• Conducted user research and contributed high-fidelity mobile designs for PromGirl’s onboarding & searching for a product flows• Utilized Google Analytics to create data-driven designs for their web and mobile app• Assisted in testing Occasion Brands’ products during the development stages to ensure the product meets functionality requirements

• Interacted with 50+ customers daily to guide them on their shopping journey by building a connection, learning their lifestyle goals & needs, and providing specialized solutions• Educated numerous customers about the benefits of AppleCare+, Apple Music, and iCloud, resulting in increased sales of these products• Maintained the organization and visual appeal of Apple merchandise displayed in the retail store, ensuring a positive customer experience

• Designed 25+ promotional materials, such as banners, flyers, and brochures for CIANA’s social media channels & newsletters to expand their online presence• Designed graphics for CIANA's Giving Tuesday campaign to influence users to donate to CIANA• Greeted CIANA's clients and completed administrative tasks

- Engaged over 100 families and students daily in 400 hands-on science and technology exhibits.- Facilitated design-based activities for families and school-based audiences.- Assisted in the running of Maker-Faire and helped to enhance visitors' experience.

• Conducted 10+ observational user testing sessions at the New York Hall of Science Museum for their app, Design Squad, to collect unique user findings and report them to research associates• Gathered actionable insights to improve app functionality and user engagement• Conversed with museum visitors on their experience utilizing the app to gain a firm understanding of their wants, needs, goals, and pain points

- Collaborated with designer-in-residence and two explainers to create an interactive exhibit at the museum called Machine Gaze.- Conducted visitor interviews in order to understand their needs and wants. Implemented visitor feedback when designing the exhibit's logo, plaque, and pamphlet.