Stefanie Whittington Email & Phone Number

Colorado Springs, Co, Us

Colorado Springs, Colorado, United States

Entrepreneurial passion project to create approachable, enjoyable, and nostalgic wines to the market. Each bottle represents an experience with every sip.

o Oversaw entire strategic marketing direction including strategy building, corporate alignment, and executiono Served on senior leadership team reporting directly to CEO and CROo Multi-million dollar marketing influenced revenue that grew 2x YoY resulting in multi-year placement on Inc. 5000o Expanded funnel through direct and partner demand generation initiatives including field, sales enablement, and digitalo Represented and grew the brand across media, 3rd party, internal, and through analystso Account-based marketing/experience expert leveraging target account identification and intent-datao Effectively drove product marketing organization to build and launch multiple products into market, designing lifecycle, strategic placement, pricing, value propositions, and messagingo Awarded “Visionary of the Year” for forward-thinking marketing and corporate growth strategyo Onboarded customer success organization from scratch to reduce customer churno Collaborated cross-functionally with sales, product, customer success, operations, and finance departments

Greater Seattle Area

Worked with Microsoft acquired company, Movere. Overhauled marketing strategy and recreated brand identity from the ground up including messaging and value proposition testing and executionSpearheaded and executed on strategy to turn product from a niche offering to a full at-market SaaS solutionDrove customer conversion initiative from “free” version to paid version that resulted in 200% growth in customer baseOversaw marketing communications including social media, public relations, webinars, partner program announcements and promotionsOnboarded and managed vendors, agencies, and consultants / freelancersDeveloped customer marketing strategies based on actionable analytics from in-application metrics and real-time user insights

o Responsible for strategies and initiatives including channel marketing, field marketing, customer marketing, and ABM for North America and EMEAo Increased sales partner community 2x within a yearo Reported directly to CMOo Contributed and collaborated cross-functionally to increase in partner-driven revenue by over $2Mo Managed an omni-channel marketing strategy from the bottom up including new partner initiatives, sales enablement tools, demand generation initiatives, events, MDF programs, re-targeting, social media marketing, and co-marketing effortso Managed $1M annual channel marketing budget and P&L

Irvine, Ca

o Joined rapid-growth cloud startup and created the marketing organization from scratch including building team of 8 marketers o Average 300% YoY growth consistently ultimately resulting in successful exit with acquisition o Led extensive partner marketing programs including portals, LMS systems, thought leadership pieces, brand development, MDF programs, event and co-branding initiatives, email marketing and demand generation initiatives, co-branding and brand development for partners, and moreo Drove the effort to grow and develop the overall brand including messaging, imagery, look & feel, etc.o Managed the marketing team and developed MBOs and KPIs

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Psychology And Social Behavior

Activities and Societies: Delta Delta Delta