Stefanie Wood Email & Phone Number

New York, Ny, Us

Irving, Tx, Us

● Built a UX Research practice to support Skipcart, the last-mile delivery service for 7Now and marketplace partners● Surveyed and interviewed Delivery Drivers to inform a general Driver persona and inform Driver Notification optimizations and a Driver Rewards and Scorecard program● Democratized UX Research by:○ Teaching others how to do validation testing of UX designs and providinginsights summary templates as part of a Rolling Research Program per sprint○ Providing frameworks for Driver app competitive analysis, Driver and Dispatcherjourney maps, and Driver empathy mapping exercises○ Implementing feedback loops with Driver Operations (support) and Analyticsteams to inform Product and UX Roadmap initiatives● Partnered with Marketing on Age-Restriction delivery appetite study by potential market● Supported R&D Self-checkout initiatives with multiple rounds of usability testing, in-storeobservations/intercepts, Action Plans, and Executive presentations for the next-gen Quick Checkout platform.

● Partnered with other UXR and built a UX Research practice to inform the UX Design and Product roadmaps for a suite of tools for Real Estate Agents● Partnered with Marketing team to utilize their segmentations to propose behavioral personas of our users● Employed generative methods to document mental models, journeys, and workflows for upcoming Product initiatives as well as evaluative methods to optimize UX Design concepts● Worked with cross-functional Product, UX, and Development teams to propose BETA and rollout best practices● Consulted with team and managed vendor for an Accessibility Audit of multiple brokerage website templates

Denton, Texas, Us

● Built a UX Research practice to help inform UX Design and Product omnichannel roadmaps for B2B (CosmoProf) and B2C (Sally Beauty) businesses● Provided personas and journey maps for foundational understanding of our customers● Employed unmoderated and moderated methods for usability evaluations● Worked with Marketing Researchers on site intercepts and panel surveys● Created a monthly UX Research newsletter and built and populated a UX Research repository with key insights

Westlake, Texas, Us

● Built a US UX Research practice by hiring, onboarding, and training new UX Researchers in order to allocate resources to meet current and future project demand across three Business Verticals and a portfolio of 120+ products for drivers, automotive manufacturers, dealers, insurers, body shops, mechanics, etc.● Partnered with EU UXR team to build a global Research System to be used by the UXR team as well as trained cross-functional partners in Design, Product, etc. to collect findings and disseminate insights as part of a Design-Thinking democratization effort● Provided the team with templates for personas, journey maps, plans, scripts, and reports● Regularly surveyed customers (via site intercepts and email) for baseline measurementsand NPS to help inform additional opportunities and distributed periodic newsletters toUX, Product, Marketing, and Development orgs● Consulted with team and managed vendor for an Accessibility Audit of public-facingwebsites

Dallas, Tx, Us

● Built a User Research practice to help inform UX Design and the Product roadmap for a credit score subscription site● Partnered with A/B [Optimization], Web Analytics, Customer Care, and Market Research to provide a complete customer and behavioral profile● Set up ‘User Research Fridays’ for anyone in Marketing, Product, and UX to watch customers use the existing site and discuss optimizations● Continuously advocated for the value of qualitative feedback during the Ideation and Design project phases

Bellevue, Wa, Us

● Built relationships with N. Dallas T-Mobile District and Store Managers to gather feedback to assist in enhancing the tools and systems (desktop and mobile) used by the Frontline associates● Was the point-person for N. Dallas T-Mobile stores to contact regarding usability issues and desired enhancements of Frontline systems● Frequently visited N. Dallas T-Mobile stores to conduct observations of the current systems and usability testing of proposed systems● Provided feedback and recommendations to the Web Designers in WA to enhance the usability of the Frontline systems

Dallas, Tx, Us

● Built team of 5 UX Researchers supporting the B2B Digital Transformation Product Roadmap and Recruited new UX Director as well as several cross-functional partners● Provided a single point of contact for all UX Research engagements and prioritized workload accordingly● Provided standards and templates for use by team● Sought opportunities for training and career development of team members● Facilitated the transition of the 3rd-party UX team to an internally-staffed team

Plano, Texas, Us

● Led the User Experience Design, Information Architecture, Prototyping, Copywriting, User Research, Web Analytics, and A/B Testing teams● Responsible for advocating the value of User-Centered Design, Web Optimization, and Qualitative Research● Partnered with Marketing, Creative Advertising, Merchandising, Product Management, Operations, and Search teams to enhance the Customer Experience of jcp.com for desktop and mobile platforms, including the first ipad app● Consulted with team and managed vendor for an Accessibility Audit of jcp.com

Bentonville, Arkansas, Us

● Wrote collaborative Research Plans and employed both Qualitative and Quantitative methods to perform over 100 usability projects and wrote deliverables and gave findings presentations for all cross-functional product team members and Executives● Mentored and trained newhires, including Associate Researchers, Contractors/Consultants, and a Research Coordinator● Continuously advocating for and educating Product Managers and Executives in the value of Usability● Consulted with team and managed vendor for an Accessibility Audit of walmart.com

San Jose, Ca, Us

● Performed research projects using methodologies such as: Traditional Usability Testing (in lab and remote), Heuristic Evaluations, Field Observations, etc. and wrote deliverables and gave findings presentations for stakeholders and Executives● Responsible for flagging usability-related development bugs as appropriate during QA● Responsible for obtaining internal user account lists to recruit usability participants● Worked with 3rd party vendor to assess and identify potential accessibility-relatedopportunities

Southlake, Texas, Us

● Performed research projects using methodologies such as: Traditional Usability Testing (in lab and remote), Baseline studies, Spot-Checks, Heuristic Evaluations, Competitive Analysis, A/B (Comparative) Testing, Formative Usability Testing, etc. and wrote deliverables and gave findings presentations for product team members and Executives, including quarterly Accessibility presentations● Trained two new-hire Usability Analysts in UXR methodologies and maintained Usability department project schedule and maintenance of all lab equipment for two full labs● Helped implement new equipment and technologies for Usability testing and screen capture, including TechSmith’s Morae, UserVue, and SnagIt software and accessibility software such as JAWS and ZoomText

M.S., Applied Cognition And Neuroscience, Specializing In Human-Computer Interaction

B.S, Cognitive Science; Computer Science;