Stefanie Wood Email and Phone Number

● Built a UX Research practice to support Skipcart, the last-mile delivery service for 7Now and marketplace partners● Surveyed and interviewed Delivery Drivers to inform a general Driver persona and inform Driver Notification optimizations and a Driver Rewards and Scorecard program● Democratized UX Research by:○ Teaching others how to do validation testing of UX designs and providinginsights summary templates as part of a Rolling Research Program per sprint○ Providing frameworks for Driver app competitive analysis, Driver and Dispatcherjourney maps, and Driver empathy mapping exercises○ Implementing feedback loops with Driver Operations (support) and Analyticsteams to inform Product and UX Roadmap initiatives● Partnered with Marketing on Age-Restriction delivery appetite study by potential market● Supported R&D Self-checkout initiatives with multiple rounds of usability testing, in-storeobservations/intercepts, Action Plans, and Executive presentations for the next-gen Quick Checkout platform.

● Partnered with other UXR and built a UX Research practice to inform the UX Design and Product roadmaps for a suite of tools for Real Estate Agents● Partnered with Marketing team to utilize their segmentations to propose behavioral personas of our users● Employed generative methods to document mental models, journeys, and workflows for upcoming Product initiatives as well as evaluative methods to optimize UX Design concepts● Worked with cross-functional Product, UX, and Development teams to propose BETA and rollout best practices● Consulted with team and managed vendor for an Accessibility Audit of multiple brokerage website templates

● Built a UX Research practice to help inform UX Design and Product omnichannel roadmaps for B2B (CosmoProf) and B2C (Sally Beauty) businesses● Provided personas and journey maps for foundational understanding of our customers● Employed unmoderated and moderated methods for usability evaluations● Worked with Marketing Researchers on site intercepts and panel surveys● Created a monthly UX Research newsletter and built and populated a UX Research repository with key insights

● Built a US UX Research practice by hiring, onboarding, and training new UX Researchers in order to allocate resources to meet current and future project demand across three Business Verticals and a portfolio of 120+ products for drivers, automotive manufacturers, dealers, insurers, body shops, mechanics, etc.● Partnered with EU UXR team to build a global Research System to be used by the UXR team as well as trained cross-functional partners in Design, Product, etc. to collect findings and disseminate insights as part of a Design-Thinking democratization effort● Provided the team with templates for personas, journey maps, plans, scripts, and reports● Regularly surveyed customers (via site intercepts and email) for baseline measurementsand NPS to help inform additional opportunities and distributed periodic newsletters toUX, Product, Marketing, and Development orgs● Consulted with team and managed vendor for an Accessibility Audit of public-facingwebsites

● Built a User Research practice to help inform UX Design and the Product roadmap for a credit score subscription site● Partnered with A/B [Optimization], Web Analytics, Customer Care, and Market Research to provide a complete customer and behavioral profile● Set up ‘User Research Fridays’ for anyone in Marketing, Product, and UX to watch customers use the existing site and discuss optimizations● Continuously advocated for the value of qualitative feedback during the Ideation and Design project phases

● Built relationships with N. Dallas T-Mobile District and Store Managers to gather feedback to assist in enhancing the tools and systems (desktop and mobile) used by the Frontline associates● Was the point-person for N. Dallas T-Mobile stores to contact regarding usability issues and desired enhancements of Frontline systems● Frequently visited N. Dallas T-Mobile stores to conduct observations of the current systems and usability testing of proposed systems● Provided feedback and recommendations to the Web Designers in WA to enhance the usability of the Frontline systems

● Built team of 5 UX Researchers supporting the B2B Digital Transformation Product Roadmap and Recruited new UX Director as well as several cross-functional partners● Provided a single point of contact for all UX Research engagements and prioritized workload accordingly● Provided standards and templates for use by team● Sought opportunities for training and career development of team members● Facilitated the transition of the 3rd-party UX team to an internally-staffed team

● Led the User Experience Design, Information Architecture, Prototyping, Copywriting, User Research, Web Analytics, and A/B Testing teams● Responsible for advocating the value of User-Centered Design, Web Optimization, and Qualitative Research● Partnered with Marketing, Creative Advertising, Merchandising, Product Management, Operations, and Search teams to enhance the Customer Experience of jcp.com for desktop and mobile platforms, including the first ipad app● Consulted with team and managed vendor for an Accessibility Audit of jcp.com

● Wrote collaborative Research Plans and employed both Qualitative and Quantitative methods to perform over 100 usability projects and wrote deliverables and gave findings presentations for all cross-functional product team members and Executives● Mentored and trained newhires, including Associate Researchers, Contractors/Consultants, and a Research Coordinator● Continuously advocating for and educating Product Managers and Executives in the value of Usability● Consulted with team and managed vendor for an Accessibility Audit of walmart.com

● Performed research projects using methodologies such as: Traditional Usability Testing (in lab and remote), Heuristic Evaluations, Field Observations, etc. and wrote deliverables and gave findings presentations for stakeholders and Executives● Responsible for flagging usability-related development bugs as appropriate during QA● Responsible for obtaining internal user account lists to recruit usability participants● Worked with 3rd party vendor to assess and identify potential accessibility-relatedopportunities

● Performed research projects using methodologies such as: Traditional Usability Testing (in lab and remote), Baseline studies, Spot-Checks, Heuristic Evaluations, Competitive Analysis, A/B (Comparative) Testing, Formative Usability Testing, etc. and wrote deliverables and gave findings presentations for product team members and Executives, including quarterly Accessibility presentations● Trained two new-hire Usability Analysts in UXR methodologies and maintained Usability department project schedule and maintenance of all lab equipment for two full labs● Helped implement new equipment and technologies for Usability testing and screen capture, including TechSmith’s Morae, UserVue, and SnagIt software and accessibility software such as JAWS and ZoomText