Stefani Jakubowski Email & Phone Number

Detroit, Mi, Us

Greater-Detroit

A mobile espresso bar, serving private events. And a soon to be coffee stop in the Brush Park neighborhood of Detroit. @annascafedetroitAnnascafedetroit.com

Detroit, Michigan, United States

• Responsible for deeply understanding our customers and ensuring all brand and product strategic decisions are human-centered and data-driven• Subject matter expert in current and future global trends and consumer mindsets• Support competitive market analysis, ad-hoc consumer studies, brand strategy (for Ford/Lincoln brands and individual nameplate brands), and product portfolio futuring• Identify and bring key target customers and brand/product strategies to life through personas, target customer profiles, customer immersion experiences, and unique creative presentations

The Art of Charm Brand Evolution: Led market and target research, defined target customer, developed brand strategy, and provided consulting services. Sattva Yoga: Strategic consulting services.Experiential services for Daimler Trucks North American Aftermarket Conference

Troy, Mi

• Handled multiple campaign executions across digital and traditional media channels, serving as liaison and advocate between client, creative, strategy and technical teams• Managed cross-channel commercial program development through program design, tactical plan by channel, measurement plan development, scope definition, content ideation and implementation• Developed dynamic creative briefs that accurately and effectively communicated program messaging and goals• Crafted and presented proposals for incremental business opportunities

Dearborn, Mi

• Created successful branded-content campaigns that emotionally connected with Ford and Lincoln audiences• Controlled $5 million annual program budget by co-developing resource allocation strategies and tracking spend• Supported all national digital, print and broadcast integrations• Liaison for primary brand client, ecommerce client, ecommerce vendor, charity partners, and in-house analytics, digital, creative and production teams

Dearborn, Mi

• Oversaw on-site activations at Komen Race for the Cure and select key market events, managing vendor, dealership and charity affiliate relationships• Independently executed Lincoln pilot test-drive program, activating 37 events nationwide in select key markets• Led creative strategy and program development to ensure that program direction aligned with Ford priority vehicle launches, The Lincoln Motor Company rebranding launch and client expectations