Establish the creative direction, design concept and implementation of materials to support custom travel incentive programs and large-scale meetings for corporate clients. Convey clear and persuasive copy for websites and all channels of guest communications, including e-mail, print, and direct mail; confidently producing cohesive promotional, pre-trip and on-site campaigns. Manage print production of project elements, including collateral and graphics. In charge of daily management of funds to stay within budgetary projections. Oversee contracts and invoices for third party vendors. Interact with a variety of clients and vendors, forming successful partnerships.Event/Travel Staff: Attend pre-con meetings with Hotel Staff and Destination Management Companies prior to guest arrivals, assist at Hospitality Desk, handle VIP requests, manage guest counts on recreational activities, advance functions, coordinate room gift deliveries, communicate with airport staff during guest arrivals & departures.

Responsible for planning and implementing the marketing and communication aspects of the business. Developed and managed monthly specials, maintained community relations, and established a visible social media presence. Cultivated a family-friendly environment by participating in local events and in-shop fundraisers. Partnered with individuals and corporations in Ice Cream Catering services. Instilled sales incentives with cool customer cards, Goodies Gold rewards and seasonal give-a-ways.General Manager: Hired and trained staff to ensure smooth operation of business, promoted a team environment, enforced food and safety regulations, coordinated inventory, worked closely with customers to ensure “scooper” service, and handled specialty orders of ice cream cakes and pies.

Responsible for producing promotional fliers, sponsor packages, press releases and public relations materials for charitable fashion events, corporate parties, and social celebrations. Serve as an assistant with event planning, team coordination, and fundraising activities.

Managed creative projects on a daily basis. Oversaw the production and creation of various multimedia campaigns. Managed in-house producers, editors and designers. Served as liaison between Account Management and Creative Team. Ensured successful completion of all creative and production projects according to scheduled delivery dates. Created project schedules, tracked and monitored project progress on a daily basis. Proactively conducted meetings that impacted client deliverables and timelines. Negotiated with various vendors to produce creative deliverables.

Responsible for art/creative direction, design concept and implementation of creative materials to support custom promotions and large-scale meetings for corporate clients. These materials included both print and digital materials.

Responsible for design concept, copywriting, layout execution, production and large-scale mailing preparation to support and enhance custom travel and event incentives for corporate clients.