I started Slow Living Solutions as part of my ongoing commitment to living a fulfilled life, which for me means living with intention and purposefully building/contributing to the economic development of my community.With a long history in corporate America, Marketing, and Organizational Change, it became apparent to me the toll that rapid business evolution and competitive demand was taking on my wellbeing and the wellbeing of my colleagues. Upon leaving my major-metropolis life for the Shenandoah Valley where I am surrounded by artists and entrepreneurs, I wanted to apply my expertise in a more purpose-driven way. Slow Living Solutions helps individuals identify a vision for themselves of the life that they want to be leading, pinpoint their challenges in making their vision a reality, and helping them co-create a manageable, tangible, executable roadmap to achieving their goals across 4 lifestyle categories: Creating Health, Making Space, Finding Fit, Form, and Function, and Growing Abundance.Rooted in Positive Psychology, Human-Centered Design, and Change Management practices, our approach empowers our clients with personalized roadmapping and consulting towards their goals for the Slow Living lifestyle they want.

Responsible for core portfolio positioning by business and market segments. Manages a matrixed cross-functional team of direct and indirect reports to deliver Gartner Brand, Product, and Client Marketing initiatives for full-customer lifecycle engagement. Optimizing strategic execution, resource management, project prioritization, freelance budget, and operational process integration/iteration. Primary stakeholders are the Marketing Leadership Team, Client Services, Webinar Operations, Ombuds and Legal offices, and Gartner Research Board.• Created and managed the GTM plan and budget using the triple constraint for consecutive quarterly business reviews that achieved the goal of a 30% YOY demand generation increase by working hand-in-hand with Brand, Product and Content Marketing to influence bold, resonating messaging and content.• Aligned marketing and global sales for improved pipeline quality by delivering CMS [AEM] platform enablement, including but not limited to features such as Chat Bot, Reduced Form Fills, Component Audits for new Visualization, and Single Sign On (SSO) to drive a 1% increase YTD to lead conversion rates, with an anticipated 4% incremental increase sitewide over the next 12 months from new releases.

Responsible for managing the roadmap and delivery of all Global Marketing IT projects from concept to completion. Leading Product Owners and Solutions Architects in conjunction with a development team and the Marketing Leadership Team to drive infrastructure development of Pardot, Salesforce, PowerBI, and digital marketing platforms to deliver Go-To-Market strategy success.• Designed the Marketing Ops and Revenue Ops process for event experience platform integration solutions (Bizzabo) with Salesforce, Pardot, and Power BI to track registrants and event attendees with internal and external partners.

Change Manager for Digital Customer Relationship Management at AARP. Optimizing performance to serve enterprise-wide internal clients with consumer-centric email journey automation delivery. Advisor for marketing channel transition to Agile (SCRUM) methodology. Overseeing the implementation and integration of a content management solution for email channel execution.Salesforce Marketing Cloud Delivery Lead for multiple programs, most notably:- AARP Rewards- Girlfriend/Sisters/Ethel- Member Benefits Update• Drove an annual 20% budget savings for AARP Rewards with the pitch and implementation of standardized Salesforce Marketing Cloud email frameworks.• Optimized throughput and resource management by designing and implementing of a quarterly planning and prioritization process to support enterprise-wide email channel requests through execution in Salesforce Marketing Cloud.• Wrote and delivered the business case for the implementation of a Content Management System to create marketing operations efficiencies at scale for the AARP Email Channel.

Member of the Marketing Leadership Team for a real-estate tech startup. Responsible for overseeing all marketing daily operations, ensuring cross-departmental communication, building workflow efficiencies, and managing the Marketing Analytics Team to accommodate rapid growth of both product lines and organizational headcount.• Lead the marketing launch for the organization’s biggest product launch to date and highest revenue-generating product.• Enhanced intra-departmental communication channels by standardizing marketing campaign reporting, and streamlining execution requests.• Increased workload capacity and mitigated both brand and operational risk by designing and implementing a cross-functional asset production request process.• Automated a MLS Monthly Content push to top 40+ MLS organizations for enhanced regional agent engagement.• Designed, executed, and analyzed a departmental empirical study and SWOT analysis evaluating department culture in 3 categories: Communication/Goals, Collaboration, Process/Management; resulted in a new company-wide 360 Feedback process.

Consultant responsible for defining and optimizing the workflow processes across ASI Data Science departmental teams in conjunction with executives and team members.• Defined and drove processes in support of Data Operations best practices to strengthen marketing data strategy alignment with account management teams. • Created executive presentations for business cases to leverage real-time data exchange platforms to share and append attributes to shared customer records for richer data modeling and targeting.

Member of the Marketing Leadership Team, responsible for standing up the Marketing PMO to deliver successful weekly integrated marketing campaigns through process development, organizational initiative oversight, and change management coaching.• Coached a team of 30+ associates and 8 managers to deliver efficiencies at scale through a new campaign workflow process for a savings of ~6.5 hours/week.• Lead an executive task force including leaders from IT, Store Ops, Merchandising, eCommerce, Store Planning, and Marketing for the expansion of the Buy-Online-Pick-Up-In-Store enterprise initiative.• Implemented the use of strategic program briefs with the Chief Merchant Officer, the merchandising VPs, P&A, and Supply Chain for a fully integrated seasonal planning process that resulted in a 90% improvement to stakeholder communication and on-time delivery of seasonal marketing assets.• Lead an intra-departmental tiger team to develop creative templates for marketing production workflows using automation and modularization. Reduction of design time per project by 3+ hours/week.• Lead an cross-functional team of 15 to develop the business case for a Digital Asset Management System (DAMS), with a projected savings of 2 full-time resources.

Responsible for the vision and change management implementation of data-driven B2C marketing strategy across merchandising and marketing business units to deliver sustainable growth and change through revenue and LTV.• Delivered double digit ROI growth across all owned and organic channels as leader of the cross-functional Channel Spend Optimization pilot by creating a strategic demand and campaign strategy to drive short- and long-term growth for a diverse merchandising portfolio across national markets.• Institutionalized the use of analytics tools such as KPIs, test-and-learn plans, target audiences, Marketing Mix Modeling, and Attribution Modeling, and Customer Analytics for better analysis and channel strategy decisions across all marketing channels.• Institutionalized Kanban methodology for a 70% improvement to project prioritization and on-time delivery.• Proposed an organizational redesign resulting in a departmental incubator team and 10% MROI increase for personalization tactics over the following 12 months.• Mapped existing workflows and marketing stack data warehousing to find root cause of metadata discrepancies.

Organizational PoC accountable for strategy and execution of annual marketing plans, allocation of marketing budget, media buying, tracking and allocation, vendor management, trade shows, content creation, brand management, and MarTech platform updates. • Lead company-wide adoption of Salesforce (SaaS)t and CRM/ERP platforms by coaching sales team members through change implementations.• Increased market share in direct sales to aftermarket customers as leader of the company e-commerce platform launch.