Stefan Kerridge Email & Phone Number

United Kingdom

Amersham, England, United Kingdom

At MCA we are global strategic marketing experts, driven by a passion for outstanding creativity and delivering commercially for clients. - We design and optimising marketing & advertising ecosystems that meet the needs of a fast-changing marketing landscape. - We improve capability, processes, ways of working both internally for marketing teams and externally with agency partners. - We consult, deliver value and bringing commercial & creative sense at every stage of the adverting production process. - We use proprietary technology and tools that deliver visibility, control, data and insights, empowering marketing teams.

London, United Kingdom

Working with leading, FMCG and Consumer goods brands, in addition to consulting for smaller companies across a number of sectors who are looking for larger brand experience. Each client has different requirements and I get real enjoyment from the challenges of each company, whether it’s crafting a leading marketing strategy or managing the day-to-day stages of campaigns and projects.Assignments include:Savanta: As Acting Managing Director, led the transition and integration of the newly acquired Future Thinking Research business into the Savanta research group. Setting the commercial agenda, strategic priorities and developing a plan to turnaround -8% operating loss into profit. Successfully managing people and teams through significant change. Hovis: Led the ‘rebirth’ of the iconic Boy on the Bike campaign, generating over £1million earned PR and an incremental 5ppts of ROS on core range. Murphy Cobb Associates: Delivering transformational change for this leading global advertising production consultancy through development of a clear business vision and new client service propositions, in addition to growing the turnover of their leading client by 200%. Kiddylicious: Driving innovation and 20% incremental revenue for this baby food brand. Delivering insights, proposition development, trade strategy & full comms plan Nudge Global: Partnering with brand experience and innovation agency UnicornXP, to create a new brand vision and proposition for this personal finance management tool, driving a brand relaunch to increase consumer & internal engagement and support +£20m private equity investment. GoFigure / OptiBiotixSupporting the owners with refining the brand proposition / creating a vision for the future / restating the business plan / helping put key management systems in place.

London, England, United Kingdom

Lead the development of a communication strategy and activation across all markets including the management of external agencies and integration of internal resources. Repositioned the brand and deliver a consistent creative platform for all regions.

Theale, Reading

Leadership of juice marketing team, developing strategies and delivering key growth initiatives for £425m t/o portfolio of brands including Tropicana, Copella & Naked.

Borehamwood

Leadership of the marketing team, development of strategy and delivery of marketing plans.

Responsible for the management of £120m portfolio of family favourite ‘challenger’ brands including Branston, Haywards, Sarsons & Paxo and the strategic development of a licensing program, across the Premier portfolio.Shaping the commercial strategy for the £330m canning CBU and leading key projects, delivering substantial bottom line benefits.Led the integration of the Batchelors and Campbell’s brand into Premier Foods, a portfolio worth £160m, leadership of a team in delivering innovation, 360 comms and double digit growth.

As part of the senior sales leadership team, established a strategic approach for the Customer Marketing function, including the strategic development of “Perfect Store” templates across the trade.

Delivery of the strategic direction, full comms program inc. ATL and NPD for a portfolio of brands worth £75m inc. Ferrero Rocher, Tic Tac, Nutella & Giotto, with a marketing budget of £10m. Lead, coach and develop team of 7.

Managing the Tesco & Morrisons accounts

Education record

B.A.