Marketing, DSP relations and creative lead at music distributor Aloaded, a fully independent Nordic music company with global repertoire, providing artist and label services in distribution, sync, playlisting, promo, vinyl and merch.• 3x streaming volume in first 12 months.• Pitched #1 song in the country.• Developed high touch playlist pitching protocol and tracking for our contributions to DSP editorial• Product, marketing, brand identity lead in launch of new website and label services • Oversaw catalog move of one hundred thousand titles to Youtube Content ID• Brand building and internal tools to organise nascent team of hardcore music enthusiasts • Member of the the OpenMuse EU consortium developing new streaming market transparency indexes and valuation models.

In just a few years we changed how commercial music licensing works. We did it while building the most easy to like and legal DSP for businesses.• Editorial programming of music channels for genres and moods in every major Western music market and another 70+ territories.• Music curation in a complex licensing landscape with multiple regional considerations and content providers • Developing retail brand sounds for the likes of Uniqlo and Adidas.• Managing relations with labels, music programming agencies and distributors.• Machine learning training, defining micro genres and music characteristics.• User analytics and music performance tracking.• Writing knowledge resources and documentation for music metadata enrichment. • Product specialist working in direct sales, providing product training to brand managers, music programmers and service distributorsI worked on our global music programming, curated music from every conceivable genre both for editorial and multinational direct customers. I was the lead curator for hip hop, r&b, soul, covering everything from this week's hip hop releases to balmy Hawaiian 70s soul rock. From high street stores to corner cafés and beachfront spas, my selections played to audiences worldwide.

• Activation of the ambassadors' program for the world premier of Spotify Business.• Bringing Spotify Business and Spotify Enterprise to music curators and brand partners.• Deploying OS updates for music players, sales, customer support, technical writer.

• Oversaw operations for a team of six, managing salary and vacation schedules and liaising with the US company leadership.• Music identity and point of view evaluation in early prototyping and development. • Quality Assurance for Beats Music's Content Management System.• Music supervision and quality assurance of recommendation systems.The brainchild of music industry visionaries Jimmy Iovine and Trent Reznor, Beats Music is the first large scale music service to focus on taste as something complex, evolving and unique. It is driven by the belief that hearing the right music at the right time enriches your life. Beats Music was made to deliver musical bliss and to move culture.

• Managed partnerships with Pernod Ricard, William Morris Entertainment and Pioneer DJ.• Produced music and editorial content, developed brand music profiles and managed artist agreements.• Maintained social media management systems, promotions and user support mechanisms.Music mix streaming site Letsmix.com and music compilation provider for brands. Our 100,000 DJs and tastemakers would share and listen to DJ mixes and engage in monthly sponsored competitions. The platform also served to develop and activate music profiles and campaigns for brands.

• Managed artist endorsements in promotions of the award winning Pacemaker DJ device.• Set up music mix exchanges and publishing processes at the Pacemaker music hub.• Documented modes of engagement, provided product feedback and testing following firmware updates.Tonium AB built, distributed and marketed the Pacemaker DJ device. The handheld Pacemaker was awarded the Red Dot Design Best of the Best Award and three CES Innovations Design and Engineering Awards. It received coverage in New York Times, Wired Magazine and the Guardian.