Strategic & Hands-on Chief Marketing Officer (CMO). AI book author. Creator of the PsychoMarketing® Method.Author of "Le marketing digital à l'ère de l'IA et du Web3" (Ed. Vuibert Albin Michel, 2023) and PsychoMarketing (Ed. Gereso, 2022). Owner of a business that delivers premium digital products & services.Track Record Delivering Profitable Growth. With a unique skill set of Brand Management, Digital Marketing / eCommerce and Direct Marketing in multiple product categories (B2C and B2B) and distribution channels.● Track record in Tech, FMCG, SaaS, Luxury Goods, Pharma OTC and B2B ● Built and managed winning marketing teams at big companies (Nestlé, Danone, Nespresso...) and B2B tech start-ups (Green Motion, evpass)● Led Brands To Long Term Market Leadership● Built Year-on-Year Turnover, Profit and Market Share Growth● Experience with multiple targets: Consumers, Shoppers and Influencers (Health Care Professionals).● Managed products marketed through several channels, business models and route to market setups (Retail, pharmacies, hospitals, eCommerce, integrated boutiques and call center).Expertise in : ● Strategy and Leadership● Brand/Product/Business Management● Profitable Market Share Growth● Strong martech (marketing technology) expertise incl. artificial intelligence (AI) and nocode tools● Digital Marketing (eCommerce/Search Marketing/Paid and Social media)● Direct Marketing (CRM & Direct Response) ● B2C, B2B and B2G