Stefan Mosneanu Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Key Responsibilities, but not limited to:Romania:Develop and execute marketing strategies that resonate with the Romanian market.Identify local trends, consumer behavior, and competition to optimize marketing approaches.Adria Region (Albania, Bosnia&Herzegovina, Montenegro, North Macedonia, Serbia):Tailor marketing strategies to each country's cultural nuances and market dynamics.Foster partnerships and collaborations that align with the company's regional objectives.Bulgaria:Understand the Bulgarian market landscape and adapt marketing initiatives accordingly.Collaborate with local stakeholders to enhance the company's presence.Team Leadership:Lead, mentor, and inspire a diverse marketing team operating across multiple countries.Encourage a collaborative and inclusive team culture that respects and leverages cultural differences.Brand Management by Country:Romania:Manage and enhance the company's brand image, ensuring consistency across all touchpoints.Localize branding strategies to align with the preferences of the Romanian audience.Adria Region:Oversee brand consistency while recognizing and respecting cultural nuances in each country.Ensure brand messages are culturally relevant and resonate with diverse audiences.Bulgaria:Implement branding strategies that appeal to the Bulgarian market, balancing global and local elements.Monitor and adjust branding initiatives based on market feedback and trends.Campaign Management:Develop and execute integrated marketing campaigns that are tailored to each country's media landscape.Partnerships and Collaborations:Identify strategic partnerships in each country to enhance the company's regional presence.Collaborate with local agencies and vendors to execute effective marketing initiatives.Budget Management:Develop and manage marketing budgets specific to each country, ensuring efficient resource allocation.Track and report budget utilization, providing insights for optimization.

Bucharest, Romania

Key Responsibilities, but not limited to:Strategic Planning:Develop and execute comprehensive marketing strategies to achieve business goals in Romania and Moldova in line with HQ mission;Conduct market research to identify trends, opportunities, and competitive landscape;Collaborate with the leadership team to align marketing initiatives with overall business objectives.Team Leadership:Lead and inspire the marketing team, providing guidance and support for their professional development;Foster a collaborative and innovative team culture to drive creativity and excellence;Brand Management:Manage and enhance the company's brand image in the Romanian and Moldovan markets.Ensure brand consistency across all communication channels and marketing materials;;Campaign Management:Oversee the development and execution of integrated marketing campaigns, including digital, traditional, and social media;Monitor campaign performance and analyze data to optimize future strategies;Partnerships and Collaborations:Identify and cultivate strategic partnerships that contribute to the company's growth in the region;Collaborate with external agencies and vendors to execute marketing initiatives;Budget Management:Develop and manage the marketing budget for the Romania and Moldova region;Ensure cost-effective allocation of resources to maximize ROI;Reporting and Analysis:Provide regular reports on marketing performance, highlighting key metrics and areas for improvement.Utilize data-driven insights to refine and optimize marketing strategies;

Bucharest, Romania

Within the marketing team of Wienerberger Romania I'm able to define, plan, implement and coordinate projects that are related to digital, PR, press, and outdoor activities for B2B, B2C.Digital- Coordinate external agency in managing the Social Media presence of brands (Porotherm and Tondach);- Develop, manage and define budget strategy in compliance with key KPI's;- Analyzing data and creating new strategies based on Google Analytics, Youtube Analytics and Facebook Insights on monthly basis;- Coordinate three external agencies ( Online Adverting, PR, Creation); - Create, develop and implement video strategies on Wienerberger RO Youtube channel; - Copywriting articles for newsletters (internal&external) and online press articles;- Create and implement newsletter campaigns (internal&external) with analyzing and continuous improvement of KPI's;- Create monthly reports for HQ and internal use;- Implement new global digital strategy on local level - migration to Adobe Experience Manager with focus on Digital Assets, training key local key users; PR- Develop, manage and implement yearly budget for PR activities in order to achieve business goals; - Coordinate external agency;Press (online & print )- Define, manage and implement online and print strategy;- Define and manage yearly budget for press activities;- Copywriting articles and advertorials;- Coordinate external agency;Outdoor- Develop and implement yearly strategy;- Define budget strategy in accordance with business objectives;- Coordinate external agency in implementing at country level the yearly strategy for Porotherm and Tondach brands;- Coordinate creative external agency in designing the materials according to the brand book; Also I have the opportunity of helping the sales team in organizing various events and achieve their sales objectives.

Bucharest, Romania

- Supervising product descriptions and specification list on retailers websites;- Social Media Accounts manager;- Create user friendly kits of product materials for retailers to us in online/print activities;- Language localization of various marketing related materials( leaflets, clips, ads, website and micro-sites, etc);- Online support for customers on the retailers websites;- Online support for various activities for Romania and ABH region (Adriatic, Balkans & Hungary);- Online local products catalog manager for Romania, Bulgaria and Hungary;- Create and manage online & offline assets databases for Romania, Bulgaria, Croatia and Bosnia.- Manage Philips TV Romania CRM databse;- Manage local stores database in salesforce.com;- Research and creation of content to be used on our Social Media Profiles;- Beta tester for the apps, websites and micro-sites developed by the company;- Audio-Video edit of promotional materials used in-store or online;- Analyzing and constant improving product description strategy in order to align with corporate brand strategy guidelines;- Creation/localization of POS materials;- Coordinate & manage the in-store promoters team;- Support & consultancy regarding online & social media topics to CEE team;- Trade Marketing activities: product walls, in-store promotions, PR activities, etc;- Proficiency in using Adobe tools: Photoshop, InDesign, Illustrator, Audition, Premiere & Lightroom;- Proficiency in using Microsoft Office Suite.

Bucharest, Romania

Editor SPORT.ROResponsibilities:- writing articles for the website- live text commentary of football matches- live translation of the important press conferences of the important football team from abroad- online and offline monitoring of every source in order to "catch" a story when it appeared

Bucharest, Romania

Internship PRO SPORTResponsibilities:- writing articles for online website- live text commentary of football matches- helping the senior editors with researched informations regarding the articles- live translation of the important press conferences of the important football team from abroad

Bucharest, Romania

InternshipResponsibilities:- writing articles for online website in the sports department- live text commentary of football matches- research for informations regarding the news to deliver high quality materials in broadcast- assisting the video editors and the news producers- input of the materials in the broadcast plan

Bucharest, Romania

Social Media EngineerResponsibilities:- assist the PR department to create, implement and coordinate programs that use social media;- measure the impact of our social media actions – monitor and report; - create an online community around the BitDefender brand;- monitor BitDefender brands presence on third party websites, - monitor the competitors and take action to improve the our company’s reputation.

Bucharest, Romania

Present the products to the customers and selling the best solutions for them

Master'S Degree, Audio - Video Communication

Bachelor'S Degree, Journalism

Activities and Societies: Published articles in "Opinia Nationala" Newspaper and "Atelier Jurnalistic", student magazine. License.