Implement all standard company systems and tools for operating a Stokke AS unit.Consistently apply and further develop the company’s selective distribution system.Review and adjust strategies in dialogue with Area Sales Director.Implement strategies and reach quantitative and qualitative goals set.Seek ways to improve results, but clarify strategy adjustments with superior.Maximize sales and operating profit.Maintain personal contacts with all major customers/key accounts.Ensure clear priority setting for sales force using standard company methodology.Focus on growth/improving results within the company’s current distribution channels.Develop and implement effective marketing/PR plans for the Italian market in cooperation with Global Sales Director, Trade Marketing Coordinator and corporate marketing department.Implement the corporate sales ‘toolbox’.Contribute to a global best practice sharing environment.Establish and manage effectively the local organization (incl. external, independent agents).Inspire and motivate Italian team/ create a strong team feeling.Secure adequate training and development of organization in line with corporate standards.Coach account managers/agents in the field and follow up effectively on results.Cooperate closely with the global sales management team. Cooperate closely with the European Customer Service office which provides support to the Italian market.Aim at obtaining highest possible operational synergies with other markets.Ensure proper administration in the unit.Support the company philosophy

The position calls for participation in the definition of mid- and long-term strategies, carried out in collaboration with the Trade Marketing Manager and the Regional Sale Managers (North and South), resulting in the implementation of:- Channel Ho.Re.Ca. at a national level,- Limited Sale Licenses (Licenses authorizing retail sale of tobacco products, PATENTINI) Implementation of the strategies takes place through:- Definition of qualitative and quantitative sale objectives for priority brands within Imperial Tobacco’s portfolio,- Management of nine (9) Ho.Re.Ca. area representatives asked with the attainment of sales and visibility objectives of priority brands. Management takes place by direct assistance in the field, identification of development needs, and subsequent theoretical and practical training. - Direct contact with the Public Relations and Communication departments to organize Brand Experience events.- Collaboration with Area Managers and Representatives

Direct supervision of 8 Representatives, involving the definition of sales objectives, on-field coaching and performance evaluation.- Management of relations between Imperial Tobacco Italia and local / territorial tax and customs offices.