Stefano Liparoti Email & Phone Number

Weybridge, Inghilterra, Regno Unito

- P&L responsibility of Pan-European Wireless Speakers and High Power Audio categories, overseeing the 10 countries within Sony Europe- Liaising with Tokyo HQ to develop product and branding strategy to maximize profitability of assigned product group and management of commercial and digital investments (Amazon Advertising) to achieve agreed yearly budgets- Monthly review and forecasting of sales targets in each country and presentation of business results to top/senior management of the company

Milano, Lombardia, Italia

- P&L responsibility of Headphones category (top 3 categories of Sony Italy in terms of turnover)- Ownership of the go-to-market process of new product launches (including flagship model WH-1000XM5 and new INZONE Gaming sub-brand) and definition of communication and promo material (ATL and BTL)- Analysis of operational (sellin, sellout, market share and stock) and financial (commercial investments, net sales, marginal profit) data to monitor competitive performance of assigned products and to forecast future business results

Assago, Lombardia, Italia

- Using IRI/Nielsen databases, I ran weekly and monthly reports for top and middle management detailing the evolution of market shares and sellout data, for all the businesses of Neslé Italy.- I managed the briefing process to external research partners in order to design the right qualitative and quantitative market researches to answer the business needs of the Food, Confectionery, Infant Nutrition and Petfood businesses.- I supported marketing and trade employees in the interpretation and analysis of sellout and consumer data.

Buenos Aires, Argentina

- I studied the characteristics of the Argentinian electricity market (energy mix, market shares and regulation). - I monitored the evolution of the main CRM KPIs related to the digitalization process of the firm's Customer Journey for domestic clients through database analyses using both Microsoft Excel and Access. - I helped preparing reports on Microsoft PowerPoint for senior colleagues to present.