The job consists in delivering digital transformation projects for businesses coming from: automotive, fashion & luxury, services. This implies to collect business requirements, study a valuable approach about what the business has asked, and delivery the output overtaking business needs. The Deloitte Digital approach consists in thinking creatively and out of the box, thus to ensure clients a well deserved experience

During this volunteer experience, I had the opportunity to help Tuidi team in defining the best brand strategy to put in place for targeting potential customers: this implies defining the proper "reason-why", the brand values reflecting the company goal, supportive communication materialsTuidi is an AI fast-growing start-up that develops predictive models of Artificial Intelligence, focusing on the food distribution sector, to reduce food waste and fill inefficiency gaps: thanks to the proprietary technology, Tuidi is able to also develops optimization systems aimed at maximizing profit for customers

The internship consisted in selecting targets and engaging them, thus to enlarge the customer base. In addition, the internship was also based on creating business material, such as ppt templates and business videos

The internship was based on the launch of a DIY products line: this has implied the use of some marketing theories, from Marketing Mix, to Porter's analysis, to strategic marketing theories. These helped in drafting a brand new product fit line.

The internship was based on approaching to the early digital marketing, managing different firms' social pages programming posts and photos , based on the analysis of insights.