Stefano Mazzù Email & Phone Number

Milano, Italia

IDC is a major global player in IT market intelligence, subscription research and events for technology vendors. Key tasks are:• Managing the Product Management Process end-to-end for the EMEA region, coordinating the research community with the other stakeholders involved;• Manage the IDC Insights Industry Intelligence product line end-to-end at a global level, including positioning development and sales enablement training;• Manage the Sales enablement training for the EMEA region;• As part of the IDC Global Product Management Team, coordinate all the global activities within theEMEA region and act as a link between the US HQ and the EMEA region.Achievement: Global Product Manager for Industry Intelligence Product Line; Sales Enablement Training and Support; Analyst and sales tool development;Global Product Manager for IDC Inisghts Industry Intelligence programs;Project and Program Manager for IDC Research AI Council global initiative;Program Manager for a new product development project within Research;Member of the IDG Diversity & Inclusion Council (Champion on 2023, Delegate on 2024)Member of IDC Cultural Change NetworkMember of internal Change Championship Network

Pero, Lombardia, Italia

As Product Marketing Manager I am responsible for creating relevant product marketing content for 16+ solutions within Sababa Security's portfolio, guided by continuative market research. I’m collaborating with other internal teams to develop and execute our strategy for product launches and positioning. Key tasks are:Research customer preferences, target and segment customers effectively;Collaborate with the internal technical/delivery teams to create proper solution positioningCollaborate with the internal sales team to create marketing content that will enable the sales teamCreate product marketing content that clearly and effectively communicates our value-propositionOversee product launches and feature releases

Milano, Lombardia, Italia

Key tasks:- Research market trends, customer needs and competition reference scenario;- Cooperate in designing, implement and control the go to market initiatives of new product/services;- Assess new opportunities for business development in the reference market;- Define marketing initiatives to reach business goals;- Support budget and FY business goals definitions and monitor the outputs.- Act as product marketing owner for cybersecurity offer development.Key achievement: product marketing ownership for cybersecurity offer; InnolvUP Development team;

Milano, Lombardia, Italia

Sodexo Motivation Solutions Italia, also known as Sodexo Benefit and Rewards is the Sodexo branch that offers welfare services to companies, from meal vouchers to other forms of shopping vouchers, welfare and promotional programs with a B2B approach. In this position I’ve been in charge of Product Management for Meal market solutions, working closely with the Offer Development Manager.My duties were:Managing Product Marketing Mix towards the three main targets (clients, merchants and consumers);Update communication tools, product presentations and technical documents for tenders, voucher layouts, web tools and sites, mobile App and product front office systems;Take part to the product improvement process with specific care to the user experience (UX) of the managed services;Maintenance of back office interfaces, in collaboration with IT & OPS functions, to guarantee an efficient delivery of the services and contract management;Deal and operational interface with suppliers for the management of products and services;Support the Offer Development Manager in the development and release of the new products and services for clients, consumers and merchants;Market, trend and player analysis to spot new opportunities;Assess the competitive advantages of products in order to verify the correct development;Cooperate to the definition of product specifics and requirements (technical, operational, functional) and support project planning with all the company functions and external consultants;Managing the Release process steps: from test to go-live, release planning, product lifecycle monitoring and development steps;Cooperate with marketing team (Digital Marketing and Digital & Business Analyst) to promote, foster the commercial offer, through the use of digital tools and channels, to provide management sales forecasts of the products in the short to long term, with reports and special analysis to monitor business performances.

In this position I’m in charge of all the product related issues and I act as a reference point for ourcommercial network (pharmacy agents and medical representatives) to support their action towardsour stakeholders, as well as train them on the products. I also support the Country manager inelaborating, supervise and apply the annual strategic plan and budget. At the same time I’m incharge to manage studying protocols on out products with key opinion leaders. I also manage thesupply chain and logistic issues of the company, from sales monitoring and supply rolling plandrafting, to stock monitoring and movements, both for sale products, samples and marketingmaterial.To summarize, my duties in Noreva Italia are:• Supervise all product/service related issues to generate client satisfaction and generate profit for thecompany (including creation of marketing, promotional and informative materials);• Coordinate all digital marketing activities;• Manage the business intelligence on the market;• Support the company to create a competitive strategy for products;• Identify new commercial opportunities;• Forecast and manage competitor actions;• Drafting the marketing plan;• Monitor the assigned budget;• Attend the new product development team meetings;• Support the company in launching new products;• Work with agencies to define the communication strategy;• Contribute in the sales force and distributors motivation;• Manage the supply chain of the national branch;• Draft the rolling and order plan and monitor the stocks to prevent stockouts.

Milano, Italia

At GLM Media I am in charge of the development and organization of the company. The main activity is to lead the sales department directly scouting, activating and managing the key accounts and clients, while providing marketing strategies for our products and manage the Customer Relationship with our readers. In this position I also coordinate the other resources in sales and leading the Public Relations with our stakeholders (clients, customer and opinion leader) and competitors. At the same time, I manage our products and special project inside the company, coordinating the resources in content and graphic department, setting budgets and development strategies and even providing content (journalistic, copywriting, press releases), basic art and social network management. On top of that, I take care of cost controlling and suppliers’ selection and management (Procurement), basic IT in our office and web development. I acquired valuable skills in the following key areas while providing leadership for my colleagues:▪ Sales & Marketing;▪ Business Development;▪ Brand Management;▪ Procurement;▪ PR;▪ Basic IT;▪ Project Development and Management;▪ Business Analysis and Budgeting;▪ Copywriting and editing;▪ Editorial staff management;▪ Product design;▪ Participation to fair and events;The company is strongly focused on the healthcare industry, so I have acquired a strong global knowledge and vision of the market, both on pharmacy and distribution side and on scientific and medical counselling side. I have great knowledge of the pharmaceutical market dynamic, categories, players and key people, profitable market strategies, marketing and business strategies, with all the product references.

Milano, Italia

In this experience I have been in charge of scouting, activating and managing clients as potential advertisers for various magazines and projects across different industries. I acquired and perfectioned many skills in the sales process from cold calling and emailing key figures in marketing departments, planning meetings and appointment, presenting the products effectively, understanding clients’ needs and preventing their objections, as well as setting and closing a deal. At the same time, I kept a constant relationship with publishers to share relevant feedback from the market.

Milano, Italia

In this experience I have been in charge of scouting, activating and managing clients as potential advertisers for an advertising broker for several local radio stations. I acquired many skills in the sales process from cold calling and emailing key figures in marketing departments, planning meetings and appointments, presenting the syndication effectively, understanding clients’ needs and preventing their objections, as well as setting and closing a deal.

Milano, Italia

In this experience as a speaker and author i have improved my skills in public speaking and radio broadcasting, as well as writing and producing for a radio show.I had the chance to tour with the radio in several live events giving my contribution in broadcasting and preparing interviews, as well as logistic and setting up.Given the dimensions and the purpose of the organization I also had the chance to build skills and knowledge in audio producing and radio technology with specific reference to web broadcasting.

Cividate Al Piano, Bg

In this experience i co-hosted the sunday morning show on local FM Radio Pianeta.

Bachelor'S Degree, Engineering Management, Not Graduated

Activities and Societies: Poli.Radio Not graduated

Bachelor'S Degree, Aerospace Engineering, Not Graduated

Activities and Societies: Poli.Radio Not graduated

Corso, Agile Leadership Training

Professional Course on Agile Scrum methodology with a focus on agile servant leadership. Theory and practice.

High School Diploma, Aviation, Air Traffic And Air Navigation Specialist, 100/100

Aeronautical Technical Institute with extensive focus on - Aviation engineering - Aviation Engines - Aviation electronic systems - Air.