✔Reporting to the Business Unit Manager, leading a team of 7 collaborators. ✔Successfully launched the dermatology indication of Rinvoq ®(atopic dermatitis) across 7 regions, achieving market leadership and exceeding financial targets. ✔Planned, organized, and actively participated in sponsored scientific events to enhance treatment awareness. Built and strengthened relationships with stakeholders, including key opinion leaders. ✔Achieved financial growth and met market share. ✔Sales team development and oversight to leverage digital tools and ensure accurate reporting of scientific information. ✔Spearheaded initiatives to promote AbbVie's culture, diversity and inclusion, including the launch of the "Create a Ripple Effect" campaign and the "Culture Show" project, featuring 1:1 video interviews among ambassadors and people leaders to highlight exemplary leadership stories.

✔Reporting to the Business Unit Manager, coordinating a team of 3 collaborators. ✔Led the launch of Rinvoq®in Rheumatology (Rheumatoid Arthritis) in 2020. By 2022, positioned Rinvoq as the market leader in value drivers for remission through high-impact scientific communication projects and strategic engagement with key opinion leaders, despite logistical challenges posed by COVID-19. A highlight was the hybrid launch event in 2021, attended in person by 60 opinion leaders who later became speakers for over 200 remote rheumatologists. ✔Pioneered the transformation of scientific information delivery by creating an innovative, data-driven, and digital-focused approach for the sales force. This included customer segmentation, tools to assess physician affinity for products, new dynamic and digital customer interaction workflows, product adoption analysis tools, real-time scientific information activity monitoring, and new data analysis dashboards for decision optimization. The program also featured the development of a training manual, sales force training, and a gamified approach to accelerate knowledge acquisition. ✔ Coordinated Marketing activities, including the development of the brand and tactical plan. ✔Defined new metrics for In-Field Effectiveness analysis. ✔ Maximized Multichannel Marketing (MCM) activities (HCP portals, Direct Email Marketing virtual meetings) Created the first approved email with dynamic infographics and a voiceover from the sales representative.

✔Reporting to the Business Unit Manager, overseeing 5 regions and coordinating a team of 6 product specialists. ✔Managed and coordinated the In-Field team, including product specialists, Key Account Managers (KAM), and Medical Science Liaisons (MSL). ✔Achieved sales targets in both 2019 and 2020, making a significant contribution to the overall performance of the Business Unit. Targeted price/volume promotional strategies and the introduction of the new 80 mg formulation.

✔Reported to the Business Unit Manager, managing and coordinating a team of 2. ✔Successfully launched new HUMIRA® formulations (40mg citrate-free, 80mg, and 20mg) without disruption. ✔Led the national launch of the new HUMIRA®device (pen), which slightly exceeded the national sales target. ✔ Managed the post-patent phase of HUMIRA® following its loss in 2018. I was in charge of managing commercial offers and regional tenders amid aggressive price competition and internal team concerns due to the patent loss. Defined the proposal for the first tender and established new governance for HUMIRA®'s regional tender pricing strategy. ✔Developed a new marketing strategy and communication plan in collaboration with the Commercial Director, transforming HUMIRA’s marketing from a therapeutic area-specific focus to a unified brand message ("New Message House"), representing AbbVie’s values across all therapeutic areas. Additionally, I have envisioned and organized highly successful events, including visits by key opinion leaders to the Campoverde Production Site and with a virtual tour of the Puerto Rico plant.

✔Provided financial leadership and strategic insights to the Humira Commercial Director and Business Unit Managers working closely with brand teams, marketing, sales, and cross-functional partners. ✔Led business planning, controlling and forecasting activities to ensure strategic support for the Commercial Director including Plan, Latest Best Estimate (LBE), and the 5-Year Plan. ✔Oversaw financial control, including Brand P&L management, SG&A budget control and reporting. ✔Assisted in the development and definition of the Commercial HUMIRA Model.

✔P&L Analysis (monthly, quarterly, and annually), Business Planning and Forecasting, Latest Best Estimate, 5-Year Plan preparation and consolidation. ✔Corporate Reporting for local top management and the American headquarters. ✔Support for SAP Launch and implementation of the Brand Finance Project.

✔ Controller of “Polo Territoriale Lazio - Campania”: design and implementation of controlling process.

✔ Business Process Reengineering for BNL Group

✔ Controlling and administration of the certification processes for financial reports concerning training activities funded by the Lazio Region.

✔Assistance with the 'Factoring of Receivables from Public Authorities' Project.

✔ Implementation of programs and activities focused on promoting Italian business abroad, in close collaboration with the Consul.