General Contractor

- Lead a team of project managers- Release new products, services, processes within Sky's Customer Care- Improve the customers and Agent experience during the relationship with Sky's Customer Care

Main responsabilities are:Content Discovery:- Sky's set top box home pages (contents choice and performance)- Recommendation Engines (business rules, performance, improvement)Metadata- Managed int'l teams- Build up new systems (for Sky Group), scout supliers, manage dev teams- Metadata creation, enrichment and improments

Developing, driving and delivering account specific growth plans for all digital accounts like iTunes, Google Play, Sky, Chili, Mediaset,TIM, Sony Playstation, Microsoft XBox, Wuaki (revenue goals, account P&L, key national and customer sales initiatives to increase the account's performance)• Joint client growth plans (measurement and benchmarking performance, troubleshooting performance gaps, driving and nurturing winning initiatives)• By Title, Media and Financial groups forecasting, financial analysis, post-mortem analysis• Alignment with key internal stakeholders (Licensing, OPS/Customer Service, Digital and Brand Marketing) to execute on behalf of client needs and implement strategic initiatives across platforms• Development of strong relationships with key senior level contacts across all accounts, influencing the marketplace and growth of digital business• Development of customer-specific go-to market trade strategies and initiatives to maximise the Fox's performances with the partners

Managing Digital movie business for 20th Century Fox and DreamWorks Animation contents (Movies and TV series) on both EST (electronic sell through) and VOD (Video on demand) for the Italian market.- Digital Trade marketing/Account: on/off store activation to grow consumer transactions and customer acquisition for all Italian accounts in HomeVideo Digital Business (Apple iTunes, Google Play, Sky Primafila, Sony PlayStation & SEN, Microsoft X-Box, ChiliTV, Telecom TimVision, Samsung Hub...)- Business analysis, budgeting and forecasting for New Releases and Catalog products- 3rd party promo, media investments, trade marketing, adv

Course of Analytical Marketing at master of Marketing

Planning, developing and manage all the prices, promotions, co-marketing, communication, packaging and exposure of all the Sony movies (DVD and Blu-Ray, New Releases and Catalogue: more than 2.000 products) for the home entertainment Italian market, with sell-in and sell-out targets.• New releases launches: relationship with international teams, promotional activities, co-marketing, media plans, profit&lost • Conception, develop and management of many different promotional projects: cut price, multibuying, gadget, co-marketing, communication, contests for many different sales channels: technical superstore (Mediaworld, Euronics, Unieuro), hypermarket (Auchan, Esselunga, Carrefour), specialized (Feltrinelli, Mondadori), internet (Amazon, IBS), mass merchant.• Monitor titles/projects using sale in/out, customers’ and stock data.• Responsible of marketing plans, budgeting/forecasting, profit&lost.• Daily relationship with home office (Los Angeles), customers and partners;• Commercial development of new markets: B2B, special projects, 3D, 4K

multinational company active in mobile and web VAS (Valued Added Services) markets: Zero9 sales games, ringtons, communities, chats, contests for mobile and web.Acquired and improved competences with great focus on web marketing:• Web marketing: SEO, SEM, social marketing• Budget responsibility: economic evaluation of current and future projects• Monitoring the products/services performance• Total management of complex products/services• Coordination of technical and adv internal teams• Ability to develop international projects, negotiating with worldwide partners and licensors• New business activities: find new customers and partner.• Attitude to problem solving• Tutorship of (junior) resources

- Responsible for the whole product lifecycle, from the concept to the market and back to the warehouse- In charge of P&L results for all my products (6-8 launches per year)- Management of advertising budget and all creative agencies (TV, web, press)- License negotiation- Coordination of editorial and production offices- Briefing and controlling market researches and tests