Stefano P. Email & Phone Number

Cowes, Gb

Cowes/Isle Of Wight

• Leads operations, planning (15+ month cycle) and delivery of 2+ annual sailing events for the world's leading sailing rally specialist• Manages budgets, leads multi-location teams and drives safety compliance• Builds relationships and negotiates with event sponsors, has built both events to full capacity with sell out attendance and waiting list of participants

Milan Italy

• Appointed Director at Italy's leading sailing company, responsible for operations at three residential bases (Lake Como, Sardinia, Portovenere) delivering sailing, windsurfing, cruising, charter and holidays for 3,000 members annually• On arrival, developed a business plan to turn around failing operation, created and managed annual budgets with defined yearly revenue targets, restored financial stability• Drove growth by developing and executing marketing strategy to reach customers impactfully by maximizing brand awareness and reach through integrated paid advertising, PR, social network marketing, redesigning and re-launching the company website, and SEO (to ensure top visibility in search engine results)• Reorganised staff training, planned and oversaw motivational, objective-led training programmes, introduced regular performance reviews, raised customer satisfaction levels by 25% to 60% of customers rating the school as excellent (5/5 stars) and 40% rating the school as good (4/5 stars), increased overall customer satisfaction with quality of training by 45% and satisfaction with sailing course content by 60%• Implemented an apprenticeship scheme to encourage on the job training through to instructor level• Maintained up to date sailing risk assessments and method statements

• CEO, 2009 - 2011 o Promoted to CEO by the Board of Directors to stabilise underperforming business and reverse decline in adult memberships at one of the top 5 sailing schools in Italy with over 600 memberso Drove 20% increase in income, delivered Euros 255K profito Designed and implemented traditional and digital marketing strategy to increase customer base and profitability, grew Website traffic and conversion rates, cut traditional marketing costso Implemented customer surveys to gage customer service experience and instructor performance, restructured and standardized instructor training and performance, increased customer satisfaction to 85% • General Manager, 2000 - 2009o Promoted to General Manager to direct the school's marketing and operations activitieso Led and managed a staff of 30 across 2 residential centers (La Spezia, Sardinia)o Designed new curriculum for Instructor training to increase employee skills, and which later became the benchmark for the Italian industry

• Head of Events 3SB Coaching Training and Corporate Team Building , 1998-2000 o Responsible for planning and delivering Coaching and Team Building eventso Undertook event budgeting, planning, staffing, and training.

Education record

Digital Marketing Training

Istruttore 1 Livello

B3 Formateur De Formateur

Ocean Yachtmaster Senior Instructor Keelboat Instructor Racing Instructor/Coach

Level 2 School Manager

Patente Nautica Navi-Capitano Del Diporto

Sea Survival Course

First Aid At Sea