Stefano Pascale Email & Phone Number

I am responsible for overseeing the overall strategy, budget, performance, and reporting of the SEM campaigns. Understand the client goals, target audience, and competitive landscape, and align the marketing objectives with the business objectives. Coordinate and communicate with the other PPC team members, and also with other digital marketing teams, such as SEO, content, social media, and web design, to ensure a cohesive and integrated approach.

Upwork's Profile link: https://www.upwork.com/freelancers/~01339e95e820335630I am a Senior Digital Media Expert with over 10 years of experience planning, setting-up, managing and optimizing advertising campaigns on Google Ads (Search, Display, Shopping, Remarketing), Facebook/IG Ads, Bing Ads, YouTube and various other ad networks. I am a highly data-driven and results-oriented marketer who finds creative solutions to help my clients exceed their online business goals. I base my decisions on reliable data to maximize your return on investment. I am extremely confident I could have a strong positive impact on your online campaigns.I successfully created, implemented and managed PPC/multi-channel campaigns in various industries and niches: Travel, E-commerce, B2B, Hospitality, Healthcare, Financial, Education, etc.TYPICAL WORK I PERFORM FOR CLIENTS:- Full daily/weekly management of Google Ads/Bing Ads accounts- Audit a client's existing PPC contractor to be a "second set of eyes" and to see if the contractor is doing what is expected of him/her.- Adwords campaign setup from scratch - including initial keyword research, market research, fully understanding client's goals for the account and anything else that is needed in order to get a campaign ready to go live.I also have experience with technical SEO (onsite & offsite), making improvements to WordPress websites, project management, consulting on design, research, and more.

• Created and managed PPC campaigns structure for the entire accounts: Google Ads, FB & IG, YouTube and Quora Ads• Performed extensive keyword research and analysis• Provided in-depth benchmark analysis using of competitor using PPC tools• Created ad-hoc report to analyze KPI’s and optimize performance using Google Analytics, Google Data Studio and Google Tag Manager

- Manage and coordinate paid media team- Clients onboarding- Setup, management and optimizations of PPC campaigns for search, display, social, remarketing, video platforms like Google Ads, Facebook, Instagram and YouTube.- Keyword research and competition analysis using platforms like: keyword planner tool, SEMrush and Google trends.- A/B Testing in order to test new features on the platforms to gather insights about the current state of the market.- Development of new ideas and strategies in order to gain more traffic through the tools mentioned before.- Daily reporting considering the performance of the campaigns adjusting the budgets in order to meet the company guidelines.- Coordination and collaboration with the rest of the team members to analyze the current performance in order to generate new ideas and strategies.

United Kingdom

• Overseeing the entire PPC campaign build process from creation, launch, optimization• Extensive keyword research, copywriting, proofing, launching campaigns• Market/industry research, benchmarking, and developed keyword/content strategy• Performed A/B, multivariate testing and landing page testing• Holding routine meetings to oversee performance and address issues• Creating ad-hoc reports and proposals for clients and Marketing Director• Managing a portfolio of over 10 clients with monthly spend over $90K month• Communicating frequently with sales and clients directly to assure delivery• Promptly addressing clients and sales concerns , offering solutions• Team player - helping co-workers and teammates solving issues as needed

Master In Marketing

Licenciado En Comunicación Social

Education record

Education record