Commercial leadership of International markets such as EMEA and LATAM. Management of the direct sales channel in Europe as well as an extensive Distributors' network in the field of Molecular Diagnostics, Genetic testing and Oncology.

Responsible for the Distribution network worldwide.Building channels different than direct sales and expanding the Company business wherever there is a growth opportunity is my main mission.

Management of the Agilent Diagnostic and Genomics business. Management of the Distribution network in Europe, Eastern Europe, Middle East and Africa. Main areas of activities: Next Generation Sequencing, Target Enrichmnent, MicroArrays, Automation, PCR, qPCR,Quality Control and Bioreagents. Definition of the sales model and strategy. Always in direct contact with partners, customers and key opinion leaders within the region. Extensive travelling in the covered area. Definition of the sales initiatives, like targets, prices, discounts and promotional activities. Contracts management and implementation of CRM system in distributed countries. Coordination of events like congresses, seminars, workshops and trade shows. Always looking for new and innovative sales channels, assessment, recruiting and appointment of new Dstributors, including all the pre and post contract compliance process implementation.

Working across the entire organization, I am responsible for the definition of the commercial strategies and their implementation. Different markets and different organizations around the world need a flexible approach to exploit all the business opportunities, while maintaining Corporate's consistency. My role spans throughout all the functions surrounding our customers, hence not only Sales and Marketing, but also Logistic, Finance, Customer Services etc.The development of innovative alternative sales channels, compatibly with the different organizations around the world is also part of my main responsibilities

Full P&L responsibility for the Western Europe region. Direct Sales, Distributors' channel and Marketing Management in the following countries:United Kingdom, Ireland, Benelux, Sweden, Norway, Finland, Baltic Republics, Germany, Austria, Switzerland, France, Spain, Portugal, Italy, Greece, Malta, Cyprus, Israel and South Africa.Managing a complex and articulated products portfolio, both instruments and consumables in the Life Science, Clinical Diagnostic, Pharmaceutical and Food Safety markets.

Sales, Marketing and Service responsibility for the Southern European region, that include: Italy, France, Spain, Portugal, Greece, Cyprus, Malta, Turkey, North Africa and Middle East countriesManaging a complex and articulated products portfolio, both instruments and consumables in the Life Science, Clinical Diagnostic, Pharmaceutical and Food Safety markets.Commercial strategy definition within the area of responsibilityManagement of a highly differentiated sales force: a mix of Direct, Agents, Distributors and Dealers.Management of a major R&D project for Image Analysis instrumentation.Development of Solution Selling concept, that means not selling just products but providing the complete solution to our Customers

Responsible for Pre and Post Sales activities, like Product Launches, pricing strategy definition, Product Training, Sales support in the Field, Key Opinion Leader relations, Applicative Support, Seminar and Workshops, Congress activities

Field based position, supporting Sales Reps in complex and highly technical sales opportunities. Responsible for the post sales activities like training, applicative support and troubleshooting

Marketing and Sales Support of the Immunology Human diagnostic product line.