Strategic Planning• Develop and implement comprehensive marketing strategies across various industries.• Perform comprehensive market research to identify emerging trends, competitor strategies, and potential growth opportunities.• Possess robust knowledge of various industries including FMCG food service, fashion and luxury, design, consumer products, healthcare, pharmaceutical and public administration.Team Management• Lead and nurture the Marketing Team, collaborating closely with the BU Director.• Champion a positive team environment within Retex.Product Launches and Lifecycle Management• Spearhead the introduction of new Retex products and solutions.• Leveraging the existing client base to drive upselling and cross-selling through targeted campaigns and events.• Generating new biz opportunities by creating custom audiences with dedicated CRM strategies.Brand Management• Increase Retex's brand awareness across a variety of channels, including Key Opinion Leaders (KOLs), Social Media, Events, and PR/Ext Com.• Establish and maintain a formidable brand presence in the market for our retail solutions.• Collaborate with cross-functional teams to create captivating promotional materials and orchestrate marketing campaigns.Sales• Engage closely with the sales teams to devise and implement offering and pricing strategies for our proprietary solutions, from the narrative to sales kits and promotional campaigns.• Build and sustain relationships with key opinion leaders (KOLs).• Collaborate with KOLs and partners to acquire insights, endorse innovative initiatives & improve product positioning.Cross-Functional Collaboration• Work in unison with Sales, People & Growth and other cross-functional teams.• Offer marketing support for educational programs, conferences, and various promotional activities.Budget Management• Oversee the marketing budget to guarantee the efficient use of resources.• Monitor and assess the KPIs of various marketing initiatives

Main activities• Forecast budget review/control in order to reach agency and revenue goals.• Coordination of client services department (45 people).• New business development activities and related action plans.• Strategy overview on new projects and clients' activities.• Market scouting of new opportunities (services, tools, partnerships, innovation processes, business advisory).• Communication and marketing activities coordination to create visibility in the market.Main clientsFastweb, AstraZeneca, Florim, MSD, Yamaha Motor Europe, Daikin, Gruppo Campari, NAOS, SAP, Decathon, LEGO, Menarini, TEVA, MSD, Regione Lombardia, Banca5, QVC, buddybank, Dolce&Gabbana, Motta, Bauli, Bolton Group, Trussardi, Peuteray, Panerai, Cassina, Stone Island, Shopify.

TwentyTwenty is an independent digital creative agency part of Noesis Group.Main activities• Forecast budget review/control in order to reach agency and group revenue goals.• Coordination of accounts, art directors, analysts and planners department (20 people).• New Business development activities.• Strategy overview on news projects and clients' activities.Main managed clientsAvène, Klorane, Galénic, René Furterer, SEPHORA, Collistar, EsserBella, Pfizer, Granarolo, UPS, Baglietto, Ernestomeda, StudyTours, Econocom, Novartis, Oleificio Zucchi and Genesys.

Since January 2016 Managing Director at Ambito5, one of the leading social media agencies in Italy, part of the Publicis Groupe and embedded in Saatchi & Saatchi Italy as digital HUB since July 2014.Main activities: • Forecast budget review and control in order to reach agency and group revenue goals• P&L lead • Coordination of accounts, art directors, and planners department• New Business development activities • Partnership and providers scouting to manage outsourcing activities Main managed clients:BNL, Motta, Bauli, Intesa Sanpaolo, Eurobet, VICHY, Costa Crociere, Barilla, Decathlon, SDA Bocconi, Vitasnella, Lexus, Toyota, SkinCeuticals, Nostromo and Findomestic.

Main activities• Coordination of accounts, art directors and planners department (35 people).• Overall overview on clients' activities to assure a high quality service according to the timing and the scope of work.• Budget management in order to reach quarter and FY goals.• New Business development activities.Main managed clientsBNL, Motta, Bauli, Intesa Sanpaolo, Eurobet, VICHY, Welcome Travel, SanDisk, Costa Crociere, Barilla, Decathlon, SDA Bocconi, Vitasnella, Lexus, Toyota, SkinCeuticals, Nostromo and Findomestic.

Clients Director at TheGoodOnes, an Italian independent agency focused on Digital Marketing and Social Media Marketing.Main activities• Coordination of account directors' activities and the relationships with all the agency's clients.• Overview on clients' activities to assure a high-quality service according to the timing and the scope of work.• Coordination with strategy and creative department in order to define and implement social campaigns according to the “social positioning” developed.• Budget management and control.• New Business development activities.Main clientsQVC, SKY, lastminute.com, Il Secolo XIX, Ehiweb, Elizabeth Arden, GAMM Giunti, Mirabilandia and BaByliss.

Main activities:• Oversee designated projects, including cause-related marketing, digital PR, and social media initiatives.• Fulfill the objectives of clients' communication, public relations, digital PR, and social media strategies.• Formulate both immediate and long-term plans for the communication, PR, digital PR, and social media campaigns, tracking progress and assessing outcomes.• Implement clients' corporate strategies through social media networks.• Collaborate with clients' designated social media/PR coordinators to devise strategic approaches and select appropriate tools.• Coordinate the tactical execution of strategies by the agency and internal Community Managers to align with set goals.• Ensure that the social media endeavors undertaken by the agency adhere to predefined criteria.• Identify, recommend, develop, and execute potential initiatives or partnerships with private or public bodies to enhance corporate reputation.Main clients: InfoJobs.it; alfemminile.com; Tourism Victoria, Beck's; Muller; Direct Line, Sony, Sony Mobile, Bosch, Colgate, Muller, RCS, Barilla, L'Oréal, Swatch, Vichy, Collistar, Mulino Bianco, P&G.

Senior Account PR at Text 100 Italy, one of the leading International PR agencies specialized in technology and digital.Main activities• Implementation of integrated communication plans in order to achieve corporate communication goals.• Account management and strategic consultancy to clients on day-by-day activities.• Oversight of executive, junior and intern resources.• Events and press tours organization and support.• Media relations and contacts with all kind of media: trade, lifestyle, consumer, broadcast (radio and TVs).• Blogger relations.• Managing ad hoc projects to promote products or corporate image through social media.• Corporate events as well as below the line initiatives to create awareness on new/existing products.• Implementation of communities to create or sediment retention and product/brand awareness.• Facebook page management through the definition of social media strategies.Main clientsPayPal, JobSlot, Chevrolet, Autonomy (HP company), Alcatel-Lucent Enterprise, Blomming.

Senior Account PR in the consumer communication team at Business Press S.p.A. (one of the most important and independent communication agencies in Italy specialized in IT market).Main activities• Setting up of integrated communication plans in order to define product/event communication strategies.• Client budget managing.• Planning of below the line strategies.• Day-by-day client management.• Events organization (concept, planning, suppliers contact managing).• Media Relations with vertical, online, lifestyle, TVs and trade press.• international exhibitions/PR meetings attendance.• Social media engagement and management.Managed clientsQVC Italy, Facebook, Parrot, LG Electronics, SanDisk Corporation, Lycos, Disney Mobile, Buongiorno!.