Dr. Stefano Balestra Email & Phone Number

Berlin, De

San Bruno, Ca, Us

I'm fortunate to lead talented teams driving brand and product growth across dynamic global markets. Together, we spearhead marketing strategy, operations, and data-driven insights for EMEA, LatAm, and Canada.By expertly navigating the diverse landscapes of these regions and aligning our efforts with YouTube's overarching business objectives, we deliver impactful marketing initiatives that resonate deeply with local audiences and strengthen our brand presence in these key markets.

San Bruno, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Berlin, Berlin, De

As a key member of the executive team at Zalando Marketing Services (ZMS), Zalando's comprehensive digital marketing/advertising unit, I helped shape the company's strategic vision and drive its growth.As Director of Marketing Strategy & Operations, I led a powerhouse team of over 200 talented individuals across ZMS Insights, Creative, and Media. Together, we focused on creating positive customer and brand partner impact through holistic and integrated marketing strategies that spanned the entire customer journey, at the intersection of e-commerce and advertising.Our responsibilities encompassed delivering in-depth insights to unlock growth potential, crafting holistic brand and campaign strategies, overseeing media planning & buying, and managing the day-to-day ad and creative operations.

Berlin, Berlin, De

As a key member of the executive team at Zalando Marketing Services (ZMS), Zalando's comprehensive digital marketing/advertising unit, I helped drive the company's growth and innovation.In my capacity as Director of ZMS Creative, I spearheaded the development and execution of data-infused brand marketing and creative strategies for Zalando's fashion and beauty brand partners.My team and I were responsible for sourcing and producing high-quality content at scale, while also leveraging the power of organic influencer/creator marketing to connect with audiences authentically.We consistently pushed the boundaries of customer experience by creating engaging, custom-built onsite products, ranging from dynamic advertising banners and landing pages to immersive shop-in-shop solutions for creators, virtual events, and groundbreaking experiments in interactive live video shopping

Berlin, Berlin, De

As a key member of the executive team at Zalando Marketing Services (ZMS), Zalando's comprehensive digital marketing/advertising unit, I helped shape the company's strategic direction.I spearheaded ZMS' successful expansion into the realm of organic social media advertising by building, establishing and leading Collabary, a cutting-edge, SaaS-based influencer marketing platform and managed service agency.Under my guidance, Collabary empowered advertisers to efficiently source authentic content at scale and execute impactful, data-driven influencer marketing campaigns.

Co-founded and scaled Artoogle, an online art gallery platform, from inception to the leading position in Switzerland within 2 years. Expanded operations to Germany and Austria.At its peak, Artoogle showcased 80,000+ artworks from 4,000+ artists, generating 7-figure annual revenue with 10 employees and achieving EBIT break-even.Successfully exited in mid-2016 by selling Artoogle to RZ Galerie, a family-owned Swiss art gallery. Post-acquisition, led the merger and rebranding to Porter & Pin as interim CEO.

Berlin, Berlin, De

Head of Sales & Marketing Intelligence, responsible for 50+ employees.In charge of allocating Zalando´s marketing budget across countries and channels, thereby redefining a country-channel mix model for supporting the allocation and decision-making process.Gatekeeper of Zalando’s notorious marketing attribution model and responsible for continuous innovation regarding ways to track and attribute marketing spend.Responsible for setting-up and leading the commercial controlling department from scratch, thereby establishing a new concept for a holistic commercial view (integrating marketing, buying and finance controlling).

Us

Engagement Manager (Project Manager) and member of the McKinsey European Retail and Consumer Goods Practice and the European Marketing & Sales Practice.Core functional focus on strategy (re-)design, sales/channel excellence and (digital) marketing; industry focus on consumer goods and retail.More than 25 projects in different industries and functions across Europe, Asia and the Americas, thereby leading clients and team members of up to 15+ people.

Investment Manager at BVgroup, venture capital firm specialized in equity financing (between CHF 3 and 20 Mio.) of small business ventures.Key tasks: evaluation of business plans/ideas, company valuations based on different discounted cash flow approaches, controlling of company reports and due diligences.

Phd, Marketing

Master, Business Administration

Business Administration And Management, General

Abitur / Baccalaureate