Stefano Battiston Email & Phone Number

Hinwil, Zurich, Switzerland

Hinwil, Zürich, Schweiz

Hinwil, Zürich, Schweiz

Hinwil, Zurich, Switzerland

Hünenberg, Zug, Switzerland

Schlieren, Kanton Zürich, Schweiz

Overall- Responsible for marketing & external communications in Switzerland and Austria- Budget responsibility for the Swiss and Austrian market - Development of a strategic marketing plan for both markets- Performance of an interface role to the Group headquarters in Modena;- Management of all projects, agencies and external employees- People ManagementMedia- Independent development of a media plan for the Swiss and Austrian market- Planning and coordination of SEO/SEA campaigns- Development of a new media approach focusing on story tellingEvent Management- Responsible for the motor shows (planning, realisation, recruitment, training courses and on-site responsibility)- Responsible for the concept to the realization of the events and road shows- In charge of local sponsorship initiatives- Representation of the brand – incl. public speaking and presentations CRM- Roll-out of a new CRM system (salesforce.com)- Implementation and development of specific local CRM processesProduct - Product adjustments on a national level- Creation and development of POS materials such as brochures and price lists Digital- Development and maintenance of the local website in three languages- Launch of a new dealer website- Implementation and launch of social media activities in the Swiss marketPublic Relations- Overall responsibility for public relations in Switzerland and Austria- Relationship management of Swiss and Austrian media representativesVaria- Development of various joint marketing campaigns and collaborations- Creation of a dealer marketing platform

Schaffhausen

Public Relations- Responsible of digital media representatives and influencers- Creation and roll-out of a worldwide concept about „How to deal with influencers“- Organisation of press conferences and media events- Handling of media requests and taking care of media during red carpet events and trade fairsDigital- Creation and implementation of a new digital strategy in Switzerland- In charge of all online advertising activities (SEO/SEA, digital media)- Managing of all national social media accounts including content creation- Supporting the headquarter’s digital team in several projectsMedia- Creation of the media plan supported by the media agency

Schlieren, Zürich, Schweiz

Product Management - Product launch: Project lead for the launch of the Maserati Levante- Creation and development of product specific brochures and pricelistsCRM- Implementation and drawing of CRM processes and activities - Preparing national the roll-out of salesforce and adapting to local processes Digital- Creation and management of the Swiss online platforms (website, Social Media channels)- In charge of all online advertising activities (SEO/SEA, digital media)- Creation of a dealer marketing platform Event Management- Development and realization of various events (Summer Tour, Geneva Motor Show, Zurich Motor Show, local events)Trade Marketing- Responsible for all Trade Marketing activities

Dietlikon

Digital- Creating, establishing and managing all digital platforms on a national level- Developing a CRM applications for fairs and POS incl. on-site implementationEvents- Development and realization of various events - Leading and forming the host-team at the Geneva Motor Show 2014- Implementation of a new Lead Management process

- Responsible for client acquisition and business development with existing customers- Organization and implementation of POS promotions - Various marketing activities (Social Media, website, POS)- Key Account Management

Schlieren, Zürich, Schweiz

- Creation of presentation - Active new client acquisition- Sponsoring and sales- Implementation of the sold services and customer care- Prepare sales analyses

Bachelor, Business Administration, General Management (English)

Matur, Modern Languages