Stefano Cini work email
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Stefano Cini personal email
Consulting skills focused on :• helping C-suite to take faster, smarter and more confident decisions • mapping biz scenario, measure category/brand performance and highlight threats and growth opps • identifying unmet demand and discover, segment, prioritize the most profitable consumers• developing breakthrough innovations and better execute product launches to maximize potential• optimizing media budget allocation and improve advertising ROI • understand the new shopper path-to-puchase and explore eCommerce opps• improving in-store results optimizing price, promo and assortment strategies• increasing customer loyalty reaching the right shoppers with right tactics throught the right touchpointsAnalytical skills based on:• Big Data integration• Data mining• Quantitative and qualitative research Thought Leadership approach able to:• further a digital mindset and "agile" way of working within the organization• promote a story-telling attitude• foster a visual-thinking approach • nurture a talent acquisition strategy and a “multiplier culture” to bring out the best in HyPo resources• improve the use of Lean and Six Sigma tools to drive Business Process ImprovementKeynote speaker at public business events
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Direttore Commerciale FmcgNielseniqMilan, It -
Head Of Consumer Analytics & Geomktg South EuropeNielseniq Jun 2021 - PresentMilan, Lombardy, Italy
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Chairman Digital Advisory CouncilNielseniq Jan 2021 - PresentMilan, Lombardy, ItalyDigital Advisory Council is a permanent data-driven lab to help FMCG manufacturers and retailers on (1) coping with Digital Transformation, (2) understanding the evolution of shopper behavior in the phygital world and (3) turning Covid uncertainty into business opportunity
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Head Of Consumer Intelligence Italy & FranceNielseniq Jul 2020 - Jun 2021Milan, Lombardy, ItalyWe can't escape the fact that shopping and subsequent behaviour has changed and continues to change dramatically with marketplace fragmentation providing increased choice. I'm proud to be part of a team focused on omnishopper insights, ecommerce and the next era of consumer measurement.If you're interested in learning more about Consumer Intelligence and how we can help your business, please don't hesitate to reach out.#consumerIntelligence #OmniShopperJourney
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Head Of Sales & Marketing Analytics Italy & SpainNielsen Sep 2018 - Aug 2020Milan Area, ItalyLeading Nielsen's commercial business unit in Southern Europe covering Consumer Panel Tracking & Analytics, In-Store Execution, Sales Force Activation, Shopper and Retail Analytics as well as Marketing Mix Modelling including Price, Promotion and Media Analytics. -
Managing Director South EuropeReputation Institute Apr 2018 - Sep 2018MilanReputation Institute is the world's leading research and advisory firm for Reputation. We provide senior communications and marketing executives at global companies the single-best way to measure, communicate and manage reputation performance. With this insight, companies can protect their reputations, analyze risks and drive competitive advantage. We serve as clients more than 400 of the top Global 1,000 companies.Our RepTrak® model analyzes the reputations of companies and is best known as the Forbes-published Global RepTrak® 100. Underlying the model is the RepTrak® methodology, the global gold standard for measuring reputation. - See more at: http://www.reputationinstitute.com -
Managing Director ItalyReputation Institute Apr 2017 - Apr 2018Milan Area, ItalyIn charge of country P&L managing 15 resources
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Commercial Director ItalyReputation Institute Sep 2016 - Apr 2017Milan Area, ItalyIn charge of Client Relationship, Consulting Activities and Data/Insight Integration for the Italian Market.
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Client Business PartnerNielsen May 2015 - Aug 2016MilanIn charge of Senior Client Engagement and Business Development for the Italian market + special assignment on eCommerce and Digital Shopping solutionsNielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
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Business Development ManagerNielsen Mar 2014 - May 2015Milan Area, ItalyIn charge of Data/Insight integration and Product/Service development
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Head Of European Thought Leadership TeamNielsen Mar 2012 - Feb 2014Western EuropeIn charge of the development of Digital Mindset and the promotion of a Story-Telling Culture within the organization.
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Senior ConsultantNielsen May 2008 - Feb 2012Milan Area, ItalyIn charge of the delivery of added-value studies able to help c-suite to take faster, smarter and more confident business decisions.
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Business AnalystNielsen May 2006 - Apr 2008Milan Area, ItalyIn charge of the the delivery of actionable insights coming from quantitative research (survey, forecasting, descriptive statistics, econometric models, CRM datamining) and qualitative research (focus group, segmentation, concept/product test, customer satisfaction).
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Senior Project Manager HqJunior Enterprises Europe Jan 2006 - May 2006Bruxelles, BelgiumIn charge of a cross-country study - commissioned by the European Commission - about the job placement of JADE Alumni community. -
Co-FounderJade Italia Jun 2004 - May 2006Pisa UniversityIn charge of the foundation and the start up of a Junior Enterprise linked to JADE network (European Confederation of Junior Enterprise).A Junior Enterprise is a non-profit civil social organizations formed and managed exclusively by University students which provides services for companies and institutions with the goal to enhance the learning or their members and bridge the gap between academia and the business world. -
Project ManagerDecathlon Jan 2005 - Jun 2005Florence Area, ItalyIn charge of a geomarketing project focused on new stores localization and potential customers allocation.
Stefano Cini Skills
Stefano Cini Education Details
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Marketing & Market Research
Frequently Asked Questions about Stefano Cini
What company does Stefano Cini work for?
Stefano Cini works for Nielseniq
What is Stefano Cini's role at the current company?
Stefano Cini's current role is Direttore commerciale FMCG.
What is Stefano Cini's email address?
Stefano Cini's email address is st****@****sen.com
What schools did Stefano Cini attend?
Stefano Cini attended Università Di Pisa.
What are some of Stefano Cini's interests?
Stefano Cini has interest in Claims, Products, Skiing, Practice Of Sports Such As Football, Pay Offs For The Promotion Of Events, Business And Public Bodies, Backpacking Travel And Photography, Beach Volley, Writing Of Slogans.
What skills is Stefano Cini known for?
Stefano Cini has skills like Market Research, Integrated Marketing, Quantitative Research, Segmentation, Marketing Research, Qualitative Research, Forecasting, Fmcg, Media Planning, Advertising, Marketing Strategy, Market Analysis.
Who are Stefano Cini's colleagues?
Stefano Cini's colleagues are Xavier Fernandes, Sapna Pillai, Antonio Galicia, Coetzee Marissa, Anna Nowakowska, Jeff Perkins, Kalpesh Mali.
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Stefano Cini
Ceo Presso Arteq Srl - Macchine Personalizzate Per Il Caffè In Capsula E CialdaCamisano Vicentino -
Stefano Cini
Greater Milan Metropolitan Area -
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