Stefano Cirillo Email & Phone Number

Italy

Milano, Lombardia, Italia

Milano, Lombardia, Italia

Cluster commercial leader for broadcasters and publishers for Italy, France, Spain, Greece and Cyprus

Milano, Italia

Milano, Lombardia, Italia

Milano, Italia

Commercial responsible for Nielsen Television Audience Measurement with the Italian TV JIC - Auditel.▪ Responsible for negotiation, sales pitch and renewal of the contracts with the Italian TV JIC.▪ Involvement for overseeing Italian Operation for daily TV data production as currency for the market.▪ Strong relationship with Italian TV broadcasters.▪ Representation of Nielsen in the Auditel Technical Committee.

Milan Area, Italy

▪ Responsible for driving Italian’s industry adoption of Facebook preferred measurement methods, products, design and execution of empirical research for individual clients and at the industry-level.▪ Responsible for JIC relationship▪ Responsible for Marketing Researches including ad-hoc surveys on customer satisfaction and product launches▪ Part of the global team for scoping, definition and creation of global tools and projects for measurement.▪ Main responsibilities:o Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for large CPG, Retail, Automotive, Tech&Telco, Luxury, eComm, Travel, Entertainment&Media advertiserso Development of innovative measurement solutions for the Italian market leveraging third party vendors (focus on ROI measurement)o Partnership with research companies in driving best in class measurement tools for the country.o Responsible for conducting in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across mediao Definition and scope of ad-hoc researches for pre-launch of adv products and customer satisfaction surveys. Focus on advertising customer satisfaction via third party vendors (TNS, Nexplora, Nielsen, Kantar)o C-Level relationship with top research companies in the Italian market.o Responsible for complex meta-analysis on ad-effectiveness across multi-vertical and multi-countries.o Member of the Italian Facebook Leadership Teamo mentor for internal training and external complex client pitches presenting measurement data analysis, custom data extraction and statistical methodologies.

Europe

European Product Leader for All Nielsen Digital Products (Nielsen Online Campaign Ratings (OCR), Nielsen Cross-Platform Ratings, Video Solutions, Mobile and Online Panels)Part of the Global Product Leadership Team for Nielsen Digital Products.Main responsibilities:overseeing efforts to provide customers with products and services they want at prices they are willing to pay. Leading the launch of new product and service offerings starting with market research and guided by organizational goals and directives.Main Activities: gathering data, analysing competition, and captures customer requirements to identify gaps in a company’s offerings. Interface with management, engineering, information technology and finance to develop business cases, return on investment analyses and delivery timelines.Skills: Manager with more than 10 years of experience in managing complex projects in the digital business.

Europe

European Product Leader for Online Census and Online Video Products, including business development.

•Overseeing of the technical implications and requirements of the Video Streaming products for clients and Nielsen•Working with EMEA Product , Global Product and Measurement Science team on new ideas and strategies for Video Streaming including integration of Video Streaming in other data sources like TV measurement or NetView •Working with EMEA Product, Global Product and Local teams to develop case studies and product presentations for Video Streaming products•Working with EMEA Product, EMEA sales teams, Global Product team and Measurement Science to fulfil EMEA Video Streaming requirements•Working on actual Video Streaming projects of product roadmap and Job Jar requests and working with Senior Director Product & Methodology EMEA on new roadmap and Job Jar projects•Working with Senior Director Product & Methodology EMEA, Marketing and EMEA Management on communication strategy •Permanent project reporting on a weekly level•Working closely with the Global Product Manager for Video Streaming •Development and updating of product presentation and service documentation for Video Streaming products in EMEA•Organisation and set-up of Video Streaming product trainings for EMEA

Head of Technical Account Manager in Nielsen, Online Division- Technical responsible and Senior Account Manager per the Nielsen Web Analytics tools. – Account Manager with more than 100 clients (publishers, media agencies, web agencies, television broadcasters and associations).- Project Management - Definition and analysis of objectives in accordance with internal and external client needs, planning, activity coordination, resources managing, reporting.- Sales e Upsell

Presso il cliente Sanpellegrino (gruppo Nestlè). Ho fatto parte del COE (Gruppo d’Eccellenza di Accenture). Mi occupavo della gestione del Datawarehouse in particolare del DW Intranet, strumento necessario per i clienti Sanpellegrino, per creare Report in tempo reale circa fatturazione, clienti, agenti, ecc. Mi sono occupato della realizzazione dell’installazione di tutti i pacchetti applicativi prodotti da Accenture per mezzo di Installshield. Inoltre mi sono occupato dell’aggiornamento della programmazione del DW Intranet in linguaggio Visual C++.Main jobs and responsibilities:•Programming in SQL over Oracle database;•Deployment of some Accenture’s applications installation packages, realized through Installshield;•Updating process of the Intranet Data Warehouse, programmed in Visual C++.