Stefano Finco Email & Phone Number

Italy

Company consultancies to develop business plans for the commerce evolution in an ever-changing context and support a team mindset shift to face new challenges.

Padova, Italia

Reporting to the European President I was responsible for Sales, Margin, and the coordination of all Sales channels: DOS, Franchising, E-com, and Wholesale. Coordination and guidance of Sales channels, CRM, and Marketing departments. Participation in the definition of the Company Budget process.MAIN RESULTSManaged a Business with a 300 stores network and around 2000 people.Defined and executed the Omni-channel strategy.Merged, integrated, and managed all Sales channels: DOS, Franchising, E-com and Wholesale.Structured a new sales organization, developing internal resources (lean organization). Reinvented and revised the business model of the Franchising department.Activated the marketplace channel and defined the relative structure.Opened 130 Bata corners inside OVS department stores, negotiating, activating, and managing a solid partnership with OVS. Boosted E-commerce performances: defined and implemented an "Acceleration Plan" to strengthen E-commerce.Skyrocketed the weekly turnover of shop online from stores business by identifying and solving all the issues.Defined and executed a new Store Concept “The Loft” intended to satisfy a more refined customer target.

Lausanne, Svizzera

Reporting to the CEO, I have coordinated the Regional Presidents to implement commercial plans in the whole network (5000 stores). MAIN RESULTSImplemented global commercial plans in coordination with the CMO (Owner and family member). Cooperation with merchandising, buying, and marketing departments in implementing global commercial initiatives through all the sales channels. Boosted sales and margin in non-performing Countries by developing dedicated Action-plans.Created the first store concept used globally. The new concept is scalable/suitable in all the Countries, elevates the shopping experience, and emphasizes omnichannel in-store sales.

Padova, Italia

Reporting to the General Manager, responsible for Sales, Margin and the coordination of all Sales channels.MAIN RESULTSReinvented the retail business model, merging the three different channels (Direct Store, Franchising, E-com) to execute the omnichannel strategy. Defined and executed the Omni-channel strategy.Defined and delivered a new retail Omnichannel Structure around a new mindset: Customer-centric Organisation.Managed, coordinated and developed managers and middle management.Developed and managed a network of 220 stores and 1200 people.Involved in the buying process for the "construction" of the collection.Leadership in the coordination of the merchandising, buying and marketing departments to develop commercial policies and plans.Defined the commercial feasibility and the profitability's case-study for business development in foreign markets.

Padova, Italia

Reporting to the General Manager, I was responsible for sales and profitability targets of the direct stores.MAIN RESULTSAchieved record year results (Sales and Ebit) every year. Engineered and delivered the AW LAB business model. Executed the AW Lab re-branding: the definition of the unique selling proposition, the brand values, the sales team's skills and distinctive characters, the new shopping experience, and prosperity. Created, developed, and managed the entire sales team (District Manager, Area Coordinator, Store Manager, Trainer operator, Special seller, and Visual operator).Reinvented the customer experience by introducing the Brand Values as drivers of daily behaviours in-store.All stores converted in AW Lab in 4 years.Defined and executed a strong opening plan: boosted doors from 60 stores to more than 200 in Italy, Spain, Czech Republic. Start-up and development of the business in new Countries (Spain and CZ).AW LAB became the most profitable business for the Bata group. Today AW LAB is one of the top sports lifestyle retailers in EMEA countries.Defined commercial and promotional plans to attract, engage and retain customers.Involved in the buying process for the "construction" of the collection. Activated solid networking with international Landlords and property & real estate advisors.

Padova, Italia

Reporting directly to the General Manager, I had the Leadership of the "Family Store" Division which included all large-sized stores located in shopping centers and retail parks. Full responsibility for sales and business performance (P&L and commercial KPIs).MAIN RESULTSCreated a new matrix organization to increase sales and margin and make internal processes more efficient.Team management, peolple development.Brand enhancement of points of sale located in shopping centers and retail parks.Standardization and rationalization of the image and offer of the stores through strong coordination between the sales, marketing and merchandising functions.The Division's turnover reached 80% of Bata Retail's total turnover in Italy.

Padova, Italia

Reporting to the General Manager I had the Executive leadership and management of a strategic Business Unit that promotes the Brand in EMEA countries through the Franchising formula. MAIN RESULTSTransformed a marginal and non-profitable business into a successful business whose EBIT represented 30% of the company's profit at the end of 2009Every year the Business Unit has achieved record values of sales and profit Created a professional and autonomous organizational structure composed of a team of 25 people: Buyers, Merchandisers, Distributors, Marketing Manager, Area Manager, Visual-operator, and In-store design Msgr.We fostered a strong expansion in new foreign markets, analyzing the profitability and potential of the new locations and Countries. "Exported" the Italian retail system and the Italian Style in foreign markets of strong interest.Boosted the business from 45 stores to more than 140 in 13 Countries.

Padova, Italia

Managed and supervised the activities of the District Managers Defined the national policies related to the management and administration of the sales staff and store managers, Defined the commercial strategies in the assaigned districts,Set and managed the promotional activities. Defined the Store Marketing Plan.

Veneto

Total responsibility of sales and profitability of one District. Specialities: hiring talents, training, developing people, planning and verifying operational plans designed to improve the situation of sales, margin, personnel costs and operating costs of the stores.

Milano, Italia

Managed several important branches nationwide (in Rome and Tuscany area).Acquired and developed specific knowledge and experience in the organization of commercial management, planning, administration, personnel management, merchandise management, cost and margin management.

Degree In Economics, Economics

Diploma Commerciale

Activities and Societies: Tennis, Diving, Climbing