I am a Designer and Creative Director with 15 years of experience in managing and directing projects in the areas of product design, digital design and branding.Active internationally I manage, with my team, clients in China (my main market), Dubai and Italy.My long experience in the Chinese market has allowed me to build a strong network of collaborators, partners and loyal clients in various industries such as home furniture, sanitary ware and consumer technology products.Lately I have been involved as a co-founder and creative director in two different start-ups, one in blockchain and one in smart office furniture.I believe in the storytelling potential of each project and the stories that a product tells.