As the Head of the Design Office at StudioFM Vetrine, I lead a team of five talented designers to conceptualize and execute innovative visual merchandising projects, with a strong focus on creating impactful window displays and unique retail and in-store installations.My responsibilities encompass a wide range of activities, including: • Team Leadership: Coordinating and mentoring a multidisciplinary team to achieve creative and operational excellence. • Project Management: Overseeing projects from concept to completion, ensuring they are delivered on time, within budget, and in line with client expectations. • Design Development: Actively contributing to the design process, translating client briefs into captivating visual solutions. • Procurement and Vendor Relations: Managing orders, purchases, and maintaining strong relationships with suppliers, fabricators, and visual merchandisers to ensure seamless execution. • Cross-functional Collaboration: Acting as a bridge between clients, designers, and installation teams to guarantee the success of each project.My role requires a balance of creative vision, strategic planning, and operational oversight, all aimed at delivering exceptional results that reinforce StudioFM Vetrine’s reputation for design excellence.

Developing in-store communication and shop-window visuals for luxury perfume brands of LVMH group (Dior, Guerlain, Givenchy, Kenzo, Acqua di Parma, Bulgari ...), Coty Group (Gucci, Calvin Klein, Hugo Boss, Bottega Veneta, Chloè ...), Clarins group (Clarins, Hermes, Mugler ...) and other brands like Valmont and Chopard.Design and production of eyewear shop windows for renowned brands like Dior, Moschino, Polaroid, Calvin Klein, Cartier, Fendi.Working for pharmacies designing shop windows for Caudalie, Somatoline, Filorga, and other brands.

Working as a freelance for small companies and artisans, helping them build their personal branding, both on printed materials and web/social. Stationary, brochures, logos, printed advertising, store windows design, web, email and ecommerce on modern platforms (wordpress, mailchimp, shopify).

Working with jewelry artisans, restaurants, bars and small shops.Help them build their web presence and restyle their in-store communication and visuals.Photo-retouching and e-commerce design on shopify platform, with email campaigns.design and production of printed materials like posters, menus, window stickers, brochures, business cards and everything the client needed.

Gestione e mantenimento dell'esposizione/layout/comunicazione visiva del negozio (5000mq) secondo le linee guida aziendali, organizzazione lavori con collaboratori esterni, gestione delle risorse umane (50+), gestione ferie / turni in rapporto a indici di produttività e fatturato, analisi KPI e gestione di reclami.

progettista e venditore di soluzioni di arredamento per tutta la casa, gestione in autunomia di tutti gli aspetti della vendita e del post vendita, gestione di reclami ed assistenze di I° livello

progettista e venditore di soluzioni di arredamento per tutta la casa

In my spare time I design flyer, t-shirts, websites and other stuff for friends or little clients.I'm writing on a personal blog about advertising, web and graphic design.

- IT technical support- Usage of Etere logger software

website design and development (standard compliant)print and graphic designuser interface design

web design