Senior Marketing Manager
CurrentManage long-term proposition strategies, optimizing content rights portfolio and increasing customer engagementAnalysis of users’ needs and “persona” to detect fans clusters and support development of pricing and packaging of content to maximize revenues and minimize churnCross-functional coordination (Insights, Acquisitions, Product, Programs) to define and deliver an effective and consistent content proposition marketing strategyCompetitive scenario analysis to define strategic content acquisitions, partnerships opportunities and to support rights negotiationsManage content display strategies across all Sky platforms, promoting solutions for product development to optimize recommendation and content discovery